Pub Date : 2021-06-30DOI: 10.5057/jjske.tjske-d-21-00008
Masato Ujigawa
: This paper reports on the results of a literature review and text-mining analysis conducted to understand how the kawaii emotion had been expressed in Japanese. The Japanese term kawaii can be translated to English as lovable, cute, pretty, and sweet comprehensively. In Japanese, the kawaii emotion had long been expressed using different words, many of which have multiple other meanings. In addition, some words that had been used to express the kawaii emotion took on new meanings. The words that had been exclusively used to refer to the kawaii emotion are megushi , utsukushi , rotashi , kahayushi , and shiorashi . In modern Japanese, nuances such as ‘sweet’ and ‘pitiful’ were removed from the concept of kawaii whereas others such as ‘smiling’ were added.
{"title":"How the Kawaii Emotion had been Expressed in Japanese","authors":"Masato Ujigawa","doi":"10.5057/jjske.tjske-d-21-00008","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-21-00008","url":null,"abstract":": This paper reports on the results of a literature review and text-mining analysis conducted to understand how the kawaii emotion had been expressed in Japanese. The Japanese term kawaii can be translated to English as lovable, cute, pretty, and sweet comprehensively. In Japanese, the kawaii emotion had long been expressed using different words, many of which have multiple other meanings. In addition, some words that had been used to express the kawaii emotion took on new meanings. The words that had been exclusively used to refer to the kawaii emotion are megushi , utsukushi , rotashi , kahayushi , and shiorashi . In modern Japanese, nuances such as ‘sweet’ and ‘pitiful’ were removed from the concept of kawaii whereas others such as ‘smiling’ were added.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117029661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-23DOI: 10.5057/jjske.tjske-d-21-00009
R. Itoh, Kazunari Sugimitsu
: This paper proposes a new business search model (Mirror-method) using IP landscape (also called “Patent Landscape”). The purpose of the Mirror-method is to enable even general employees who belong to the intellectual property department of a company to search for new business themes quickly and easily. The Mirror-method has two features: 1) focusing on cited applications from non-competitors, and 2) focusing on the company’s core competence. As a pilot study, applying to searching the cosmetics business, which was new business for FUJIFILM in 2000s, this paper shows the Mirror-method works effectively.
{"title":"Study of New Business Search Model using IP Landscape","authors":"R. Itoh, Kazunari Sugimitsu","doi":"10.5057/jjske.tjske-d-21-00009","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-21-00009","url":null,"abstract":": This paper proposes a new business search model (Mirror-method) using IP landscape (also called “Patent Landscape”). The purpose of the Mirror-method is to enable even general employees who belong to the intellectual property department of a company to search for new business themes quickly and easily. The Mirror-method has two features: 1) focusing on cited applications from non-competitors, and 2) focusing on the company’s core competence. As a pilot study, applying to searching the cosmetics business, which was new business for FUJIFILM in 2000s, this paper shows the Mirror-method works effectively.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121714204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-22DOI: 10.5057/jjske.tjske-d-20-00067
M. Kawasumi
: Nagoya Cochin is one of Japan’s famous chicken breeds and was also the first domestic commercial chicken. The eggshell is a pink cherry-blossom color, with white speckles on its surface. The purpose of this study is to develop an eggshell color index for quality control to improve the commercial value. This study consists of two experiments. In the first experiment, the eggshell color of sixty eggs was measured by a colorimeter TC-8600A, and a visual evaluation using photo images of each egg was conducted by fourteen visual inspection experts. They scored on a Likert scale of five steps on four criteria: attractiveness of color, attractiveness of white speckles distribution, overall attractiveness, and preference. The relationship between the eggshell color and the visual impression was analyzed on a Hunter Lab color space. In the second experiment, a range of color variations of eggshells were generated on a screen using Adobe Photoshop, and a visual evaluation of three hundred and fifteen egg images was conducted by seven experts. It is hoped the results from both experiments will be useful for agricultural producers to develop more attractive products and increase the commercial value of Nagoya Cochin chickens.
{"title":"Color Index Development of Nagoya Cochin Eggshell","authors":"M. Kawasumi","doi":"10.5057/jjske.tjske-d-20-00067","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-20-00067","url":null,"abstract":": Nagoya Cochin is one of Japan’s famous chicken breeds and was also the first domestic commercial chicken. The eggshell is a pink cherry-blossom color, with white speckles on its surface. The purpose of this study is to develop an eggshell color index for quality control to improve the commercial value. This study consists of two experiments. In the first experiment, the eggshell color of sixty eggs was measured by a colorimeter TC-8600A, and a visual evaluation using photo images of each egg was conducted by fourteen visual inspection experts. They scored on a Likert scale of five steps on four criteria: attractiveness of color, attractiveness of white speckles distribution, overall attractiveness, and preference. The relationship between the eggshell color and the visual impression was analyzed on a Hunter Lab color space. In the second experiment, a range of color variations of eggshells were generated on a screen using Adobe Photoshop, and a visual evaluation of three hundred and fifteen egg images was conducted by seven experts. It is hoped the results from both experiments will be useful for agricultural producers to develop more attractive products and increase the commercial value of Nagoya Cochin chickens.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133595256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-07DOI: 10.5057/jjske.tjske-d-19-00017
Takumi Kato
: There are many examples of consumer behavior research focusing on media and content. It has been posited that word of mouth through the media and emotional value of content are important factors influencing purchase intentions. However, although both have been verified separately in conventional research, there are few verification examples which include the presence or absence of mutual interaction. Therefore, in this study, media and content contributing to purchase intention were evaluated by a factorial randomized controlled trial for the automobile industry. Using the multiple comparison method, the results showed that the influence of content was larger than that of media, and the superiority of design and user experience was also indicated. However, the influence of functional values, such as driving performance and advanced technology, was low. The results also confirmed that no mutual interaction occurred. These would be useful as suggestions for promotion strategies.
{"title":"Verification of Media and Content Contributing to Purchase Intention in the Automotive Industry","authors":"Takumi Kato","doi":"10.5057/jjske.tjske-d-19-00017","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-19-00017","url":null,"abstract":": There are many examples of consumer behavior research focusing on media and content. It has been posited that word of mouth through the media and emotional value of content are important factors influencing purchase intentions. However, although both have been verified separately in conventional research, there are few verification examples which include the presence or absence of mutual interaction. Therefore, in this study, media and content contributing to purchase intention were evaluated by a factorial randomized controlled trial for the automobile industry. Using the multiple comparison method, the results showed that the influence of content was larger than that of media, and the superiority of design and user experience was also indicated. However, the influence of functional values, such as driving performance and advanced technology, was low. The results also confirmed that no mutual interaction occurred. These would be useful as suggestions for promotion strategies.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132989342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.5057/JJSKE.TJSKE-D-18-00028
Yuri Hamada, Kenta Fukuda, H. Shoji
The purpose of this study is to clarify how the selection process in product purchase affects its result. Specifically, the authors investigated whether the change in selection occurs depending on the order of presenting product attributes the watch as the target. As a result, most of the subjects changed the selection result depending on the presentation order of the product attributes. Next, the authors classified the timepiece using mathematical quantification theory class III and visualized the similarity and the selection process of the watch selected by the subjects. As a result, the authors discussed the subjects’ commitment to products and the influence on selection results by the selection process. In the future, the authors will use the findings of this study to aim for proposals of indicators and scales to quantify consumers’ commitment to products.
{"title":"Influence of Selection Process on its Result in Product Purchase","authors":"Yuri Hamada, Kenta Fukuda, H. Shoji","doi":"10.5057/JJSKE.TJSKE-D-18-00028","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00028","url":null,"abstract":"The purpose of this study is to clarify how the selection process in product purchase affects its result. Specifically, the authors investigated whether the change in selection occurs depending on the order of presenting product attributes the watch as the target. As a result, most of the subjects changed the selection result depending on the presentation order of the product attributes. Next, the authors classified the timepiece using mathematical quantification theory class III and visualized the similarity and the selection process of the watch selected by the subjects. As a result, the authors discussed the subjects’ commitment to products and the influence on selection results by the selection process. In the future, the authors will use the findings of this study to aim for proposals of indicators and scales to quantify consumers’ commitment to products.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"701 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116118870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.5057/JJSKE.TJSKE-D-18-00095
Mami Tsuchiyama
“Kawaii” is a sensibility peculiar in Japan, but widely used in the world nowadays. In this report, the kawaii degree of twelve aroma oils and the concentration dependence were evaluated by sensory evaluation. Mostly, higher kawaii evaluation appeared at lower concentration, but at higher concentration in fruits fragrances. On the other hand, high correlation (R = 0.796) between kawaii and preference was observed. However, their factors were different. For high “kawaii”, the impression terms of “feminine” and “infant” were derived. In high “preference”, “favorable impression” and “friendly” were derived. Incidentally, there was no gender difference for recognition of “kawaii”. By classifying subjects with similar recognition of “kawaii”, groups mixed with male and female were formed.
{"title":"Consideration of Cognitive Structure for “Kawaii Fragrance”","authors":"Mami Tsuchiyama","doi":"10.5057/JJSKE.TJSKE-D-18-00095","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00095","url":null,"abstract":"“Kawaii” is a sensibility peculiar in Japan, but widely used in the world nowadays. In this report, the kawaii degree of twelve aroma oils and the concentration dependence were evaluated by sensory evaluation. Mostly, higher kawaii evaluation appeared at lower concentration, but at higher concentration in fruits fragrances. On the other hand, high correlation (R = 0.796) between kawaii and preference was observed. However, their factors were different. For high “kawaii”, the impression terms of “feminine” and “infant” were derived. In high “preference”, “favorable impression” and “friendly” were derived. Incidentally, there was no gender difference for recognition of “kawaii”. By classifying subjects with similar recognition of “kawaii”, groups mixed with male and female were formed.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122131303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.5057/JJSKE.TJSKE-D-18-00104
T. Takeuchi
: In this paper, we propose an emotion estimation method for words and its application to construct a word-emotion dictionary. Since the estimation of more delicate emotions in various natural language processing tasks is a crucial issue, we aim to estimate various emotions to a word. In order to realize it, we employ the distributional hypothesis and assume that an emotional word in a sentence influences the surrounding words. First, we collect more than 2,000 words expressing emotions from an emotion expression dictionary. By using these emotional words and a neural model based on Continuous Bag-of- Words (CBOW), we propose an automatic system to estimate the emotions of many ordinary words. As a result, emotion vectors for 20,000 words could be obtained. We carried out experiments to examine the accuracy of the vectors. It is confirmed that the generated emotion vectors reflect the emotion image for words that humans have.
{"title":"A Proposal of Emotion Estimation Method for Words and Construction of Word-emotion Dictionary","authors":"T. Takeuchi","doi":"10.5057/JJSKE.TJSKE-D-18-00104","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00104","url":null,"abstract":": In this paper, we propose an emotion estimation method for words and its application to construct a word-emotion dictionary. Since the estimation of more delicate emotions in various natural language processing tasks is a crucial issue, we aim to estimate various emotions to a word. In order to realize it, we employ the distributional hypothesis and assume that an emotional word in a sentence influences the surrounding words. First, we collect more than 2,000 words expressing emotions from an emotion expression dictionary. By using these emotional words and a neural model based on Continuous Bag-of- Words (CBOW), we propose an automatic system to estimate the emotions of many ordinary words. As a result, emotion vectors for 20,000 words could be obtained. We carried out experiments to examine the accuracy of the vectors. It is confirmed that the generated emotion vectors reflect the emotion image for words that humans have.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130210242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.5057/JJSKE.TJSKE-D-18-00100
Hanae Ishi, Kazumichi Matsumiya
This study aimed to understand viewers’ needs regarding the design of TV screens for information display. An interview survey was conducted with 8 participants, using the evaluation grid method. An analysis of the higher-order items of the interview data in terms of the similarity of the contents revealed the interviewees’ needs of “acceptance of information,” “watching video content,” “selection and concentration of a video or information,” and “suppression of saliency in the information display area.” An analysis of the lower-order items of the interview data revealed the design elements related to these needs. Subsequently, a correspondence analysis was conducted between these needs and elements to consider the effective design elements to satisfy these needs. Based on these results, we discussed that viewers’ needs for the design of TV screens for information display are diverse, and that it is important to develop design guidelines considering such diversity.
{"title":"Qualitative Understanding of Viewers’ Needs related to the Design of TV Screens for Information Display","authors":"Hanae Ishi, Kazumichi Matsumiya","doi":"10.5057/JJSKE.TJSKE-D-18-00100","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00100","url":null,"abstract":"This study aimed to understand viewers’ needs regarding the design of TV screens for information display. An interview survey was conducted with 8 participants, using the evaluation grid method. An analysis of the higher-order items of the interview data in terms of the similarity of the contents revealed the interviewees’ needs of “acceptance of information,” “watching video content,” “selection and concentration of a video or information,” and “suppression of saliency in the information display area.” An analysis of the lower-order items of the interview data revealed the design elements related to these needs. Subsequently, a correspondence analysis was conducted between these needs and elements to consider the effective design elements to satisfy these needs. Based on these results, we discussed that viewers’ needs for the design of TV screens for information display are diverse, and that it is important to develop design guidelines considering such diversity.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131695134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.5057/JJSKE.TJSKE-D-18-00105
A. Kitagawa, Shohei Kato
: The purpose of this study is to estimate mental states quantitatively using an ECG signals for preventing depression and anxiety. Then, we focus on mood change during imagining the near future. ECG signals are measured from participants during imagining the near future and participants evaluate mood change during that. Features of heart rate variability (HRV) are extracted from this ECG signals and mental states are defined in four levels by mood change. The mental states are estimated using support vector machine (SVM) with forward stepwise as feature selection. The estimation result shows f-measure 0.48 and features contributing to mental states. That indicates the effectiveness of focusing on mood change during imagining the near future and estimating mental states using ECG signals during that.
{"title":"The Features of ECG Affected by Mood Change during Imagining the Near Future and a Mental States Estimation Model using the Features","authors":"A. Kitagawa, Shohei Kato","doi":"10.5057/JJSKE.TJSKE-D-18-00105","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00105","url":null,"abstract":": The purpose of this study is to estimate mental states quantitatively using an ECG signals for preventing depression and anxiety. Then, we focus on mood change during imagining the near future. ECG signals are measured from participants during imagining the near future and participants evaluate mood change during that. Features of heart rate variability (HRV) are extracted from this ECG signals and mental states are defined in four levels by mood change. The mental states are estimated using support vector machine (SVM) with forward stepwise as feature selection. The estimation result shows f-measure 0.48 and features contributing to mental states. That indicates the effectiveness of focusing on mood change during imagining the near future and estimating mental states using ECG signals during that.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128331511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-30DOI: 10.5057/JJSKE.TJSKE-D-18-00042
Kodai Ito, N. Miura, M. Ohkura
135-8548, Japan Abstract : In recent years, virtual reality (VR) has made remarkable progress. Then, many devices and contents for VR systems have also actively developed. In our previous research, we evaluated a “feeling of excitement” of VR systems using biosignals and proposed the standard deviation of NN intervals (SDNN) and R-R interval variability (RRV) from electrocardiograms (ECGs) as useful physiological indices. In this paper, we evaluated a retailed VR animation content developed for PlayStation VR (PSVR). Based on the results of evaluation, we constructed models by regression analysis using various physiological indices of ECG as
{"title":"Proposal of Affective Model for a System using ECG","authors":"Kodai Ito, N. Miura, M. Ohkura","doi":"10.5057/JJSKE.TJSKE-D-18-00042","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00042","url":null,"abstract":"135-8548, Japan Abstract : In recent years, virtual reality (VR) has made remarkable progress. Then, many devices and contents for VR systems have also actively developed. In our previous research, we evaluated a “feeling of excitement” of VR systems using biosignals and proposed the standard deviation of NN intervals (SDNN) and R-R interval variability (RRV) from electrocardiograms (ECGs) as useful physiological indices. In this paper, we evaluated a retailed VR animation content developed for PlayStation VR (PSVR). Based on the results of evaluation, we constructed models by regression analysis using various physiological indices of ECG as","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128003594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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