电子商务中的信任与隐私

IEEE International Conference on e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004 Pub Date : 2004-03-28 DOI:10.1109/EEE.2004.1287297

J. Chen, Yangil Park

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引用次数: 10

摘要

信任和隐私已成为电子商务领域公认的重要问题。我们提出了一个研究模型，将信任和隐私作为两个内生变量，以及独立自我解释、相互依赖自我解释、技术知识和网站质量等外生变量影响互联网消费者的信任水平和隐私关注。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Trust and privacy in electronic commerce

Trust and privacy have been widely recognized as important issues in the field of electronic commerce. We propose a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Web site quality, that are expected to effect Internet consumers' trust level and privacy concerns.

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IEEE International Conference on e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004

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