UKRAINIAN LANGUAGE MEANS OF EUPHONY AND MODERN LANGUAGE PRACTICE

The article examines the problem of compliance with the norms of positional alternation of vowels and consonants “у” and “в” which is relevant for modern Ukrainian linguistics, in order to achieve euphonomy in the Ukrainian language. Based on the textbook “Local lore: theory and practice” (Kyiv: Center for Educational Literature, 2012. 528 p.) we have analyzed 378 examples of the use of prepositions-prefixes “у” and “в” (euphonems), separated by the method of continuous selection from the first 55 pages of the publication. The normative ones turned out to be 314 examples, which is 83.1%, erroneous - 64 examples (16.9%). During our research we used statistical, comparative, structural (descriptive) methods and analysis . The study of possible reasons for non-compliance with the current spelling rules for cases of non-normative use in comparing them with the normative ones, as well as the comparison of statistical data with the materials of previous studies, allowed us to find out some patterns in the rules of euphony. It is stated that the modern speaker constantly avoids the coincidence of vowels, confirming the unkindness of such sound combinations. It was found that the lack of flexibility in spelling recommendations for consonant matches, in particular ignoring the requirements of the melody of a particular phrase and the individual sense of the speaker, contributes to the emergence of numerous cases of violations. A significant percentage of errors justifies the presence of a pause and pronunciation of the “ў”-infinitive. It is noted that the largest number of consonant coincidences occurs in the use of “в” before the phonetic (sonorous) consonant, in particular before the next “й”, this position is perceived by many speakers as easy to pronounce. Modern Ukrainian spelling should provide more opportunities for flexible use of euphony means, in particular positional alternation of “у” and “в”. Key words: ukrainian language, euphony, normalization, means of euphony in ukrainian language, positional alternation of “у” and “в”.