影响个人在马来西亚银行机构采用区块链意愿的因素

Wang Ruixui, Wu Yahui, Zainordin Nur Aqilah, Izni Nor Aziyatul, Annuar Nursyamilah
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引用次数: 0

摘要

随着金融业的快速发展,区块链技术的产业变得越来越重要。区块链技术在很多发达国家都比较成熟,相比之下,马来西亚的区块链市场仍然很大。本研究的主要目的是研究影响个人在马来西亚银行机构采用区块链的因素。本研究通过技术接受与使用技术统一理论(UTAUT)理论,确定了努力期望、绩效期望、使能条件和社会影响对个体采用区块链行为意愿的关系。通过社交媒体平台分发问卷,对300名参与者进行了调查。结果采用SPSS进行因子分析、信度分析、Pearson相关分析和多元线性回归分析。研究结果显示,所有;努力预期、绩效预期、有利条件和社会影响与马来西亚的区块链行为意愿有直接关系。
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Factors that Influence Individuals’ Intention to Adopt Blockchain in Banking Institutions in Malaysia
The industry of blockchain technology has become more and more important with the rapid development of the financial industry. Blockchain technology in many developed countries is relatively mature, and Malaysia still has a large blockchain market compared to it. The main purpose of this research is to study factors that influence individuals to adopt blockchain in banking institutions in Malaysia. Through the Unified Theory of Technology Acceptance and Use Technology (UTAUT) theory, this study determines the relationship between effort expectancy, performance expectancy, enabling conditions, and social influence on an individual's behavioral intention to adopt blockchain. A survey of 300 participants was carried out by distributing questionnaires via social media platforms. The results were analyzed using SPSS to test factor analysis, reliability, Pearson correlation analysis, and multiple linear regression analysis. The findings revealed that all; effort expectancy, performance expectancy, enabling conditions, and social influence, have direct relationships with blockchain behavior intention in Malaysia.
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