售后服务对网购忠诚的作用

Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences Pub Date : 1900-01-01 DOI:10.5220/0009878100640069

B. Setyanta, Dian Citaningtyas Ari Kadi, Danang Wahyudi, Kartinah, T. Dwiwinarno, Aswin Siddik Sarumaha

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引用次数: 1

摘要

本研究旨在探讨售后服务对网上购物忠诚度的影响。本研究的样本200是为了满足结构方程模型检验中样本充分性要求而进行过网上购物的人群。研究结果表明，售后服务对顾客忠诚模型有调节作用。本研究只使用了200个样本，并没有按照具体的标准对样本进行划分。未来的研究有望增加样本的数量，并根据具体的标准对样本进行划分，使研究结果能够更准确地解释网上购物日益增加的现象。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Role of After-sales Service for Online Shopping Loyalty

: This study aims to identify the effect of after-sales service on online shopping loyalty. Sample 200 in this study is people who have done online shopping to meet the sample adequacy requirements in the structural equation model test. The results of the study indicate that after-sales service moderates the customer loyalty model. This study only uses 200 samples and does not divide the sample according to speciﬁc criteria. Future research is expected to increase the number of samples and divide the sample based on speciﬁc criteria so that the results of the study can be more precise in explaining the increasing phenomenon of online shopping.

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Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences

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