通过考虑采用移动银行的信任因素来理解TTF

Elgarsia Setya Nugraha, R. Saputra, Dinar M. K. Nugraheni
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引用次数: 2

摘要

通过用户的感知、对技术的信心以及当前技术与移动银行技术之间的契合度之间的联系,用户对移动银行技术的接受程度得以提高。使用的理论模型有任务技术拟合模型(TTF)、技术接受与使用统一理论模型(UTAUT)和信任变量。本研究使用225个样本和偏最小二乘(PLS)来确定TTF, UTAUT和TRUST中的哪个变量影响手机银行的使用。研究结果表明,技术特征对任务技术契合度有显著影响。此外,在TTF中,显著影响用户行为意图的变量是努力期望、绩效期望和社会影响。综上所述,本研究的结果可以作为银行想要实施手机银行服务的考虑因素。
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Understand TTF by Considering the Trust Factor in Adopting M-Banking
Acceptance of mobile banking technologies was learned through the connection between the user's perception, confidence in the technology, and a fit between the current technologies with mobile banking technology. Theoretical models used are task technology fit model (TTF), unified theory of acceptance and usage of technology model (UTAUT), and the Trust variable. This study used 225 samples and partial least square (PLS) to identify which variable in TTF, UTAUT and TRUST influences in the usage of mobile banking. The result of this research shows the technology characteristics significantly influence the task technology fit. In addition, in TTF variables that significantly influence the user's behaviour intentions are the effort expectancy, performance expectancy, and social influence. As summary, this study's result can be used as a consideration when bank want to implement mobile banking's service.
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