A grey evaluation approach to measure logistics companies' performance

Logistics plays an important role in globalized companies, and contributes to the development of foreign trade. A large number of external conditions such as recession and inflation affect logistics. Therefore, managers should find ways to improve operational performance, enabling them to increase profits. Based on data collected from the financial reports of top global logistics companies, this study uses a Grey forecasting approach to forecast future input and output values. Consequently, the study addresses the problem of how to enhance operational performance while accounting for the impact of external conditions. This research can help logistics companies develop operation strategies in the future that will enhance their competitiveness vis-a-vis rivals in a time of global economic volatility.