The Role of Data and Technology in Promoting Big Data Analytics Capability

Industry Revolution 4.0 has brought the biggest impact, challenges and opportunities to firms. The firms are urged to adopt cloud computing, big data analytics (BDA) and the Internet of Things (IoT) to serve their customers effectively and remain competitive in the market. BDA has turned out to be the most significant topic in the practical and academic fields due to the mode of globalization give rise to a large quantity of data that is generated in the global business. However, the study of big data analytics capability (BDAC) in Malaysia is even so scarce. Therefore, many Malaysian firms do not know how to start leveraging data and technology to improve their business. This study thus analyzes the role of data and technology in promoting BDAC among Malaysian firms with the underpinning of Resource-Based View (RBV) theory. A quantitative study with systematic sampling was carried out by using a self-administered survey to collect the data in Malaysia. The findings indicated that amongst the eight dimensions of data and technology variables, the respondents showed a greater appreciation for the data variable, as the majority of the respondents agreed on all of the relevant measurement items for this dimension. The implications of the study to both policymakers and market practitioners have been discussed in this article, and lastly, the known limitations of the research limitations, as well as recommendations for future study have been detailed.