Convention Bureaus' Evaluation of Their Regional Characteristics

Convention industry produces great economic impact and is rapidly diversifying. Many different stakeholders are concerned in convention industry for the reason that it is an essential factor in promoting inbound tourism in Japan. This study focuses on convention bureaus and discusses the differences between non-experienced and experienced convention bureaus with regards to the regional characteristics that each region has. The questionnaire was conducted at the 24th international Meetings Expo (IME 2014) held on December 9-10, 2014, at the Tokyo International Forum, Japan. Researchers distributed questionnaires directly to the convention bureaus during IME 2014. In method, binary logistic regression was adopted. Logistic binary regression is used for two value response. This model is utilized in the case of a situation where mainly two possible results are expected. The results showed that the experienced tended to have a high awareness of providing local information, while the non-experienced tended to have a high awareness of providing the best service as hospitality in the local area.