中国奢侈品仿冒企业:仿冒消费对全球经济的影响

Qiwen Wu
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引用次数: 0

摘要

今天,由于巨大的投资回报和低水平的风险,假冒在世界各地越来越普遍。尽管犯罪学家和政策制定者提出了所有的知识和伦理问题,但假冒产品的问题已经在经济部门得到了解决。值得注意的是,全球企业正在提高对假冒产品问题的认识。本研究的目的是调查中国消费者对假冒奢侈品的购买行为,并讨论他们将如何影响全球奢侈品市场。
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Counterfeit Luxury Businesses in China: The Impacts of Counterfeit Consumption on Global Economy
Today, counterfeiting is growing prevalent all over the world due to enormous returns on investment and low levels of risk. Despite of all the intellectual and ethical issues proposed by criminologists and policy makers, the issue of counterfeit products has been addressed in the economic sector. It is conspicuous that global businesses are raising awareness in problems caused by counterfeit products. The purpose of this study is to investigate Chinese consumer’s purchasing behaviours in counterfeit luxury products and discuss how they will potentially influence the global luxury market.
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