企业社会责任是塑造现代组织人员身份的一种方式。

Ольга Горьковая, Александр Петров
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摘要

目标-本文致力于分析企业社会责任作为一种社会、经济和法律现象。本文通过对圣彼得堡和俄罗斯西北地区企业和组织的企业社会责任组织战略对员工认同形成的影响特征进行理论和实证社会学研究,得出结论。研究方法——作者认为,与创建自己的企业社会责任战略的必要性相关的思想的发展受到西欧公司和公司的实践的重大影响,这些公司和公司在20世纪末至21世纪初开始与俄罗斯公司进行积极的跨境合作。得分/结果-研究结果证明,俄罗斯或外国公司的社会责任行为有助于改善内部组织气氛,改善员工对公司的态度和员工身份的形成。企业社会责任实践的实施也解决了复杂的组织问题,例如:提高员工忠诚度,减少员工流失率。原创性/价值-研究表明,在制定和实施有效的企业社会责任战略方面,俄罗斯公司仍然落后于西欧公司。但一些例子表明,俄罗斯公司已经积极参与了新型现代企业社会责任的发展。
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Корпоративная социальная ответственность как способ формирования идентичности персонала современных организаций
Goal – the article is devoted to the analysis of corporate social responsibility as a social, economic and legal phenomenon. The article presents the results of a theoretical and empirical sociological study of the features of the influence of organizational strategies of corporate social responsibility on the staff identity formation of companies and organizations in St.-Petersburg and the North‑West region of Russia. Research methodology – the authors argue that the development of ideas related to the need to create their own strategies for corporate social responsibility was significantly influenced by the practices of Western European firms and companies that began active cross‑border cooperation with Russian companies in the late XX – early XXI centuries. Score/results – the results of the study proved that socially responsible actions of Russian or foreign companies help to improve the internal organizational climate, improve the attitude of employees to their company and staff identity formation. Implementation of corporate social responsibility practices also solves complex organizational problems, for example, such as: increasing the level of staff loyalty and reducing staff turnover. Originality/value – the study showed that Russian companies are still lagging behind the West European companies in the field of creating and implementing effective corporate social responsibility strategies. But some examples show that Russian companies are already actively involved in the development of corporate social responsibility of a new, modern type.
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