Ny Nina’s Bakery Visual Identity Redesign in Tasikmalaya

Indonesian traditional cakes are liked by many because of its affordable price, delicious taste, and easy to get. One of the traditional cake shops in the city of Tasikmalaya is Ny Nina’s Bakery, founded by Mrs. Ninawati and Mr. Benyamin since 1999. As times goes by, Ny Nina’s cakes became increasingly well-known and liked by many such that she could have a cake shop and factory. Now, the shop is managed by her child, named Alken Lim. Ny Nina’s Bakery and cake factory wants to continue expanding the business to become bigger. To achieve this goal, the first crucial step is to have a solid and consistent visual identity to make the Ny Nina’s Bakery brand easily recognizable by the public. The research method used was observation, interviews, questionnaires, and literature study. The study and research was conducted in Tasikmalaya, West Java, Indonesia in 2020. The design of visual identity uses guidelines from the book Creating a Brand Identity (Brooking, 2016) and the Spade of Design (Chimero, 2012). The results of the study are the visual identity of the Ny Nina’s Bakery.