The Impact of Organizational Big Data Analytics Capabilities on Supply Chain Planning Satisfaction and Supply Chain Performance

The implementation of big data analytics in various industries have been experiencing exponential growth and is projected to continue its upwards trajectory. The technology has also been implemented in the manufacturing industry in Malaysia. There are currently many big data analytics companies in the country that provide a myriad of services to their business customers. This study focuses on the use of big data analytics for supply chain planning purposes among Malaysian manufacturers. The research objectives are to investigate the impact of organizational capabilities (technical capabilities and managerial capabilities) on supply chain planning satisfaction, and in turn its impact on supply chain performance. The study also investigates the mediating effect that supply chain planning satisfaction has on the relationship between organizational capabilities and supply chain performance. This quantitative study collected a total of 200 valid questionnaires and the data was analyzed using SPSS and SmartPLS. The data analysis indicated that technical capabilities have a significant impact on supply chain planning satisfaction, which also has a significant impact on supply chain performance. However, managerial capabilities did not show similar effects. Besides, supply chain planning satisfaction showed a significant mediating effect on the relationship between technical capabilities and supply chain performance, but not managerial capabilities.