Risdiyanto, A. Munawar, M. Z. Irawan, M. K. Biddinika, Johary Alfed
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Importance Performance Analysis of Online Motorcycle Taxi Services: Indonesian Passenger Perspective
: Online motorcycle taxis have received permission from the Indonesian government to serve the community. As a regulator, the government has an obligation to maintain that community needs are being met in every mode of public transportation. Therefore, online motorcycle taxi operations to be assessed for performance in order to maintain public services. This study aims to determine the characteristics of passengers as well as their importance and performance on online motorcycle taxis. Data was obtained by distributing questionnaires to, and conducting interviews with 200 random online motorcycle taxi passengers in Yogyakarta City, Indonesia. The Importance Performance Analysis (IPA) method was used to evaluate the online motorcycle taxis. According to IPA, most of the online motorcycle taxi services were perceived to be good by the passengers. A positive assessment of the online motorcycle taxi indicates that online transportation is very popular and fulfils a community need.