基于多源数据的成都市游客时空变化研究

R. Yuan
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引用次数: 1

摘要

移动互联网的普及加速了信息的传播和交流,也改变了游客获取信息的方式。旅游者不再依靠官方出版的旅游手册和电视节目来获取旅游信息。通过Twitter、新浪微博、Facebook等自媒体渠道,游客可以获得旅游目的地的第一手信息。大量的GPS轨迹数据是通过广泛存在的GPS传感器产生的,如出租车轨迹数据、移动信令数据等,已广泛应用于交通和居民出行研究中。由于游客不熟悉目的地城市的道路分布和交通规则,出租车是外地游客选择的重要出行方式,其OD(出发地)点反映了游客的出行需求和出行特点。因此,本文将出租车数据应用到旅游研究中。本研究采用CFSDPF聚类算法对新浪微博数据进行聚类,形成旅游ROI(兴趣区域),并利用旅游ROI对出租车OD数据进行聚类。通过多源数据,可以充分、准确地反映旅游者的旅游特征。从全市和中心城市两个不同的尺度,可以全面分析成都游客的旅游特征与旅游投资回报率之间的关系。
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Spatio-temporal Changes of Tourists Based on Multi-source data in Chengdu
The popularity of mobile internet accelerates the dissemination and communication of information and also changes the way tourists obtain information. Tourists no longer rely on the officially published travel brochures and TV programs to obtain tourism information. Through Twitter, Sina Weibo, Facebook and other We-Media channels, tourists can get first-hand information about the tourist destination. A large number of GPS trajectory data, such as taxi trajectory data and mobile signaling data, are generated through the widely existing GPS sensors and have been widely used in traffic and resident travel research. Since tourists are not familiar with the road distribution and traffic rules of the destination city, taxi car is an important travel method for non-local tourists to choose, and its OD(origin-destination) points reflect the travel needs and travel characteristics of tourists. Therefore, this paper applies the taxi data to the tourism research. In our study, CFSDPF clustering algorithm is adopted to cluster Sina Weibo data to form tourism ROI (region of interest), and the tourism ROI is used to cluster taxi OD data. The travel characteristics of tourists can be fully and accurately reflected through multi-source data. From two different scales of citywide and central city, we can comprehensively analyze the relationship between the travel characteristics of tourists in chengdu and the tourism ROI.
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