Challenges to Business Models in the Digital Transformation Context

The digital transformation of the economy and society itself is pushing the economic organizations to processes. Multiple digital technologies like data analytics, enterprise mobility, social networks, cloud computing, robotics, block chain, and internet of things (IOT) are pushing radical changes in the ways of working (WoW). People with strong technological skills are demanding changes to organizations towards two-way business interaction in order to meet the needs and expectations. But consumers who are technology users expect new information and knowledge products and services based on technological potential. It remains to the organizations to define strategies for this transformation, seeking to adapt their organizational and information systems to this new paradigm of digital transformation.