Media architecture: Content with purpose for the public

Media architecture within urban spaces such as large scale media walls, building facades and art installations are increasingly being installed throughout cities. The digital media content displayed on such media architecture can vary, from advertisements to digital designs to data-driven visualisation. While digital media content has a unique ability to inform, entertain and promote interactions among the audience, new questions emerge when it is intended to cause societal impact by conveying a deeper narrative and resonating with the audience.