CREATIVITY A. DANTE IN MODERN MASS CULTURE

The purpose of this article is to analyze the use of Creativity by Dante Alighieri in modern popular culture. Dante Alighieri's "Divine Comedy" is actively exploited by modern mass culture. The reasons for the appeal of mass culture to this work are its saturation with vivid images, entertainment, saturation with archetypal images, which makes it possible for a wide audience to experience them. In the works of mass culture of a higher level, the appeal to "The Divine Comedy" attracts by the fact that it makes it possible to show the movement of the protagonist or civilization from suffering to happiness, from savagery and barbarism to harmony. Also from the works of Dante, the theme of hell and demonism is most actively borrowed. The idea of grotesque realism and (partly) feastful images make it possible to adequately interpret many works of modern mass culture. In the same way, it can be assumed that works devoted to the themes of hell, demonism and the otherworldly allows the consumer to go through a symbolic rebirth. Immersed in the world of fictional passions, frightened by eerie and grotesque images, the average resident of a globalized metropolis can return with renewed vigor to his ordinary life and daily duties.