Media Biasedness towards Political Parties in Pakistan

Media now holds a prominent place in public life. Media outlets serve as a faster platform for spreading news and knowledge. Media news widely influences public voting behavior and public opinions towards politics,both media and politics are interdependent, as politicians are always in need of a big and faster platform to convey their message easily and speedily to the nation, so the political bodies always keep tight connections with the media,similarly media too always in need of news content in order to keep update the nation about political affairs of a country and to keep growing media business. This study investigates the public perceptions of media biasednesstowards politics, and of media influences on public voting behavior.