Stephan M. Wagner, V. Heldt, Katrin Lentschig, Jennifer Meyer
{"title":"贝塔斯曼中国:图书供应链(A)","authors":"Stephan M. Wagner, V. Heldt, Katrin Lentschig, Jennifer Meyer","doi":"10.1108/CASE.CSCMP.2018.000001","DOIUrl":null,"url":null,"abstract":"The case of Bertelsmann China: Supply Chain for Books (A) focuses on one the world's leading media companies to illustrate a widespread problem in the supply chain strategy in extremely fast growing markets. Students learn about the basic challenges of supply chain strategy in an international context. The case covers important fields of management theory. Supply chain designs well as cost and performance drivers are revised by the use of frameworks.","PeriodicalId":294349,"journal":{"name":"Council of Supply Chain Management Professionals Cases","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Bertelsmann China: Supply Chains for Books (A)\",\"authors\":\"Stephan M. Wagner, V. Heldt, Katrin Lentschig, Jennifer Meyer\",\"doi\":\"10.1108/CASE.CSCMP.2018.000001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The case of Bertelsmann China: Supply Chain for Books (A) focuses on one the world's leading media companies to illustrate a widespread problem in the supply chain strategy in extremely fast growing markets. Students learn about the basic challenges of supply chain strategy in an international context. The case covers important fields of management theory. Supply chain designs well as cost and performance drivers are revised by the use of frameworks.\",\"PeriodicalId\":294349,\"journal\":{\"name\":\"Council of Supply Chain Management Professionals Cases\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Council of Supply Chain Management Professionals Cases\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/CASE.CSCMP.2018.000001\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Council of Supply Chain Management Professionals Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/CASE.CSCMP.2018.000001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The case of Bertelsmann China: Supply Chain for Books (A) focuses on one the world's leading media companies to illustrate a widespread problem in the supply chain strategy in extremely fast growing markets. Students learn about the basic challenges of supply chain strategy in an international context. The case covers important fields of management theory. Supply chain designs well as cost and performance drivers are revised by the use of frameworks.
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