Investigating and Prioritizing Factors Affecting Intellectual Capital Management Based on Bontis Model Using Hierarchical Analysis Method in Municipality

Today, the necessity of the development and management of intellectual capital has become a serious requirement at the macro-national level and in the business arena and led to the paradigm change governing the industrial economy by moving towards a knowledge-based economy. The purpose of this study is to investigate and prioritize the factors affecting intellectual capital management based on Bontis model using hierarchical analysis method in municipality of Terengganu province. The field research and questionnaire extracted from the original questionnaire were used for data collection. The validity and reliability of the questionnaire were confirmed. The statistical population of this study was all 145 managers of Terengganu municipality in central building of the municipality. The hierarchical analysis method was used for analyzing the data by Expert choice software. The research findings showed that among the three main components, human capital was in the first priority, which means that it should be invested more in this area and structural capital was in the last priority. Among all the indicators identified, abilities and knowledge and skill were in the first priority and common conditions were in the last priority.