Specifics of Project Management in Creative Business

The paper is dedicated to the different managerial ways to come up with a good idea in the creative project team. Different approaches from practice are explored with their straights and weaknesses. Several innovative ideas to support the process of creativity are also presented. The author claims that the basic elements for project success are good climate and well-motivate team that could produce good creative idea. Therefore to create the creative internal environment where the team is feeling comfortable and confident could be considered as an important prerequisite to achieve good competitive advantage.