{"title":"企业如何走向数字化?数字化转型路径分析——来自耐克的证据","authors":"Jiaying Liu, Yiran Liu, Qimao Zhang","doi":"10.2991/aebmr.k.210917.085","DOIUrl":null,"url":null,"abstract":"The digital transformation allows firms to break up traditional constraints and add value to firms in multiple ways. Many firms are using digital technologies to transform their way of doing business and further enhance their core competitiveness. Among them, Nike is an excellent digital transformer. Therefore, we use a digital transformation framework to explore how Nike goes digital successfully. This research has implications for those companies which are endeavored to looking for ways to implement digital transformation.","PeriodicalId":371105,"journal":{"name":"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"How Firms Go Digital? The Digital Transformation Path Analysis—— Evidence from Nike\",\"authors\":\"Jiaying Liu, Yiran Liu, Qimao Zhang\",\"doi\":\"10.2991/aebmr.k.210917.085\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The digital transformation allows firms to break up traditional constraints and add value to firms in multiple ways. Many firms are using digital technologies to transform their way of doing business and further enhance their core competitiveness. Among them, Nike is an excellent digital transformer. Therefore, we use a digital transformation framework to explore how Nike goes digital successfully. This research has implications for those companies which are endeavored to looking for ways to implement digital transformation.\",\"PeriodicalId\":371105,\"journal\":{\"name\":\"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-09-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/aebmr.k.210917.085\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/aebmr.k.210917.085","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How Firms Go Digital? The Digital Transformation Path Analysis—— Evidence from Nike
The digital transformation allows firms to break up traditional constraints and add value to firms in multiple ways. Many firms are using digital technologies to transform their way of doing business and further enhance their core competitiveness. Among them, Nike is an excellent digital transformer. Therefore, we use a digital transformation framework to explore how Nike goes digital successfully. This research has implications for those companies which are endeavored to looking for ways to implement digital transformation.
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