Researching on Satisfaction of Tibetan Characteristic Agricultural Products Based on Consumer Comment from Jingdong Mall: Taking the Example of highland barley rice

Researching on consumers' satisfaction with online Tibetan characteristic agricultural products can help e-commerce entreprises grasp consumers' product cognition dynamics, adjust their management tactics in time and enhance the ability of dealing with the market emergency. Taking the example of highland barley rice, the paper collects 1047 data on consumer comments from the official flagship store of Tiancijingke foods in Jingdong Mall, and apply the ROSTCM6 system to analyze the word frequency statistics, briefly developing an evaluation index system of consumers' satisfaction with highland barley rice. Through the AHP-entropy weight method, it has been quantitatively found that the influence degree of five indicators on consumers' satisfaction with highland barley rice is decreasing successively in order of external packaging, processing quality, logistics distribution, performance perception, and selling price.