Strategi Pemasaran TK Aisyiah Bustanul Athfal 15 Madiun

The research has a focus on looking at the marketing strategy carried out by Aisyiah Bustanul Athfal 15 Madiun Kindergarten. Researchers used qualitative methods by means of data collection is observation, interviews, and documentation. The data that was collected in this study was then analyzed through interactive methods in order to get good data and in accordance with the focus of the problem. The results in this study note that the role of school principals, teachers, student guardians, school committees, and the Aisyiah foundation is very important in maintaining the existence of Aisyiah Bustanul Athfal 15 Madiun Kindergarten, this is because apart from digital media and brochures, marketing of educational institutions is very good if can be done individually. In addition, the strategies carried out by Aisyiah Bustanul Athfal 15 Madiun Kindergarten in order to maintain its existence are: (1) Strengthening school characteristics, (2) Adjusting the learning curriculum, and (3) Existence of facilities and infrastructure