COMMON INSTRUCTIVES IN NETWORK DISCOURSE

The article devoted to speech genre «common instructives» in network discourse. They are understood as various types of advice. The main feature is the addresser desire of providing assistance to the addressee. The functional characteristics of the instructives are related with the following features: 1) the direction of the illocutionary act; 2) obligatory or non-obligatory of the expected action implementation; 3) participants attitude to the recommended action in the communication; 4) tone of utterance. The areas of instruction dissemination are wide and varied. They are often found in the form of requirements, regulations, instructions, and warnings. They are characterized by the asymmetric top-down relations model, in which the addressee superiority is found, but at the same time the actions of addresser are independent. Instructives can illustrate a positive or a negative addressee reaction i.e. they can be accepted or not. Instructives in the web often merge with entertaining genres of playful sayings such as absurd or "harmful" advice.