Research on College Students' User Satisfaction with Running APP Based on Computer Information Technology

The paper proposes that usability, usefulness and service quality will respectively exercise a positive impact on college students'satisfaction with running APP based on computer information technology. There are four theoretical assumptions on the positive effect of user satisfaction on loyalty, which have established a structural equation model on college students' satisfaction with running APP based on computer information technology with model fitting and validation performed. The results show that the actual conditions of five dimensions can be objectively reflected with tenable research assumptions, reasonable questionnaire design and measurement indicators. Further statistical analysis of the questionnaire data suggests that users have a high degree of satisfaction with the usability of running APP, followed by usefulness and service quality. The lowest satisfaction rates in such aspects of usability, usefulness and service quality cover positioning (Q4), offer professional guidance (Q6) and backstage service (Q10). It is recommended that running APP should also improve the accuracy of positioning, enrich content, perform well in connotation building, enhance the level of backstage intelligence and improve backstage service. The overall satisfaction and loyalty of college students for running APP still need to be further improved.