A SYSTEMIC APPROACH TO THE MANAGEMENT OF MUSEUM HERITAGE: THE CASE OF BASILICATA REGION MUSEUM POLE (ITALY)

The main aim of this paper is the definition of the distinctive features of museum networks and systems with a focus on the potential of specific organizational and management solutions in terms of optimization of museums’ effectiveness and efficiency, especially in Italy. Research regarding the Museum Pole of the Basilicata Region (MPBR) in Southern Italy will be presented. The MPBR is recognized as a successful and innovative form of large-scale (compatible with the limited size of the region) sharing of strategies, services, organizational structures, cultural planning, scientific contents, and technical and administrative tools, also following the nomination of Matera as ‘European Capital of Culture 2019’. The research is based on existing data and qualitative interviews with the MPBR management and other stakeholders.