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COMMUNICATION WITH CUSTOMERS THROUGH SOCIAL NETWORKS – EVIDENCE FROM THE REPUBLIC OF CROATIA 通过社交网络与客户沟通——来自克罗地亚共和国的证据
Višnja Bartolović, Maja Validžić
: Consumer behavior and the buying decision process are influenced by social and personal factors. The subject of this paper is communication with customers through social networks in the eight largest Croatian companies. To this end, eight of the most well-known retail chains in Croatia were selected and analyzed in mid-2019, five of which are grocery stores and three are specialized drugstore chains. The paper aims to analyze the type and intensity of two-way communication (between retail chains and customers) through the social networks used by retail chains for promotional activities in the Republic of Croatia. Three social networks were analyzed: Facebook, Twitter, YouTube. A signif icant proportion of retailers have recognized the benefits of advertising through social networks, but still, some have not recognized social networks as a platform for two-way communication between followers and retailers.
消费者行为和购买决策过程受到社会和个人因素的影响。本文的主题是通过社交网络与客户沟通在克罗地亚的八家最大的公司。为此,我们在2019年年中选择并分析了克罗地亚八家最知名的零售连锁店,其中五家是杂货店,三家是专业药店连锁店。本文旨在分析双向沟通的类型和强度(零售连锁店和客户之间)通过社交网络使用的零售连锁店促销活动在克罗地亚共和国。我们分析了三个社交网络:Facebook、Twitter和YouTube。相当比例的零售商已经意识到通过社交网络做广告的好处,但仍有一些零售商没有意识到社交网络是粉丝和零售商之间双向交流的平台。
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引用次数: 0
SILICON SAVANNAH – INNOVATION ECOSYSTEMS OF AFRICA WITH A SPECIAL REGARD TO KENYA 硅草原-非洲的创新生态系统,特别关注肯尼亚
Szabolcs Szolnoki, Á. Papp-Váry
: In Africa, where 60% of the population is under 25 years, the enormous and diverse business environment suffers from a number of problems, ranging from access to funding to gaps in government support and weaknesses in the education system. Undoubtedly, there is the need for better governance among the continent’s nations in order to catch up and to develop creative economies with high added value products. Considering Kenya, the information and communication industry can be a breakthrough point thanks to positive, “enabler regulation” and governmental support. The authors believe that the IT sector could serve as an “escape card” from the captivity of history and geography. Astonishingly, 85% of the population is employed in agriculture while the country is called ”Silicon Savannah”. 43 financial institutions, around 1000 startups and an emerging FinTech ecosystem can be identified with several dominant Chinese and Indian corporates. Furthermore, Google, IBM and other tech multina tionals are also present. IBM opened its 12th development center in Nairobi, Kenya’s capital found in 1899 with a current population of 5.6 million. Large technology companies are promoting business and idea competitions across the continent in the field of internet and communication technologies. Since half of the 580.367 km2 country is arid or semi-arid, the Kenyan market is also interesting for foreign AgriTech companies besides the IT industry. It is indisputable that large companies cannot replace the government in creating the basis of a prosperous business environment, nonetheless they do have a beneficial effect on the building of networks and providing opportunities for ideas to emerge. Univer sities can achieve similarly positive results. The Stanford alumni network has already been successful in Africa. By the coordinated activities of former students outside California the organization creates jobs, generates revenue, and has a positive social impact. Kenya has undergone significant political, structural and economic reforms over the past decade, largely contributing to sustainable economic growth and social development. The August 2010 Constitution introduced a new system of political and economic governance that promoted a greater level of investments, strengthened accountability and the development of local public services. Forecasts for the near future show that GDP growth is expected to rise to 5.8 percentage points in 2019, supported by a boom in agriculture, a more favourable business climate and a reduction of political uncertainty. In the medium term, GDP growth is projected to 6% in 2020, depending on private sector credit growth, ongoing remittances, debt and expenditure manage ment and global oil prices. However, the main challenges are still poverty, inequality, climate change, economic exposure and vulnerability to internal and external shocks. Kenya has every chance of becoming a success story for Africa through its growing young population,
在非洲,60%的人口年龄在25岁以下,庞大而多样化的商业环境面临着许多问题,从获得资金到政府支持的差距和教育系统的弱点。毫无疑问,非洲大陆各国之间需要更好的治理,以便赶上并发展具有高附加值产品的创造性经济。考虑到肯尼亚,信息和通信行业可以成为一个突破点,这要归功于积极的“促成性监管”和政府的支持。作者认为,IT行业可以成为摆脱历史和地理束缚的“逃生卡”。令人惊讶的是,85%的人口从事农业,而这个国家被称为“硅大草原”。43家金融机构,大约1000家创业公司和新兴的金融科技生态系统可以与几家占主导地位的中国和印度公司相识别。此外,bbo、IBM和其他科技跨国公司也出席了会议。IBM在肯尼亚首都内罗毕开设了第12个开发中心,内罗毕始建于1899年,目前人口560万。大型科技公司正在整个欧洲大陆推动互联网和通信技术领域的商业和创意竞赛。由于肯尼亚这个580.367平方公里的国家有一半是干旱或半干旱的,因此除了IT行业之外,肯尼亚市场对外国农业科技公司也很感兴趣。无可争辩的是,大公司在创造繁荣商业环境的基础方面不能取代政府,尽管如此,它们在建立网络和为创意提供机会方面确实起到了有益的作用。大学也能取得类似的积极成果。斯坦福校友网络已经在非洲取得了成功。通过加州以外的前学生的协调活动,该组织创造了就业机会,产生了收入,并产生了积极的社会影响。肯尼亚在过去十年中进行了重大的政治、结构和经济改革,在很大程度上促进了可持续的经济增长和社会发展。2010年8月的《宪法》引入了一种新的政治和经济治理体系,促进了更高水平的投资,加强了问责制和地方公共服务的发展。对近期的预测显示,在农业繁荣、商业环境更加有利以及政治不确定性减少的支持下,2019年GDP增长预计将升至5.8个百分点。中期来看,2020年GDP增长预计为6%,具体取决于私营部门信贷增长、持续汇款、债务和支出管理以及全球油价。然而,主要挑战仍然是贫困、不平等、气候变化、经济风险以及易受内部和外部冲击。通过不断增长的年轻人口、充满活力的私营部门、高技能的劳动力、更好的基础设施、新宪法和在东非的中心地位,肯尼亚完全有机会成为非洲的成功故事。关键的经济和社会目标包括降低贫困率和不平等,改善治理,在市场需求和教育课程之间建立凝聚力,适应气候变化,实现投资和企业生产力的快速和持续增长。
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引用次数: 0
BIODIVERSITY CONSERVATION AND AGRICULTURAL TERRACES: A CASE STUDY ON THE ISLAND OF KYTHIRA (GREECE) 生物多样性保护和农业梯田:以希腊基蒂拉岛为例
A. Solomou
: Agricultural terraces and terrace walls are a conspicuous feature of the Mediterranean landscapes. The aim of the study is the contribution of agricultural terraces and terrace walls in the biodiversity conservation of the Kythira island. Analysis of the literature from the main academic re sources databases and personal interview surveys indicate that agricultural terraces and terrace walls provide various goods and services, which are vital, and they are potential and interesting resources for the development of this area. It is noteworthy that agricultural terraces and terrace walls are an important habitat for biodiversity. Consequently, these landscape elements should be preserved and exploited as favor the components of biodiversity which are the source of our food and medicines, fibers, fuels and industrial products. The direct uses of the components of biodiversity contribute substantially to the economy and tourism development.
农业梯田和梯田墙是地中海景观的显著特征。该研究的目的是农业梯田和梯田墙在Kythira岛生物多样性保护中的贡献。对主要学术资源数据库和个人访谈调查的文献分析表明,农业梯田和梯田墙提供各种商品和服务,这是至关重要的,它们是该地区发展的潜在和有趣的资源。农业梯田和梯田壁是生物多样性的重要栖息地。因此,这些景观元素应该被保护和开发,作为有利于生物多样性的组成部分,它们是我们的食物和药品、纤维、燃料和工业产品的来源。生物多样性组成部分的直接利用大大促进了经济和旅游业的发展。
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引用次数: 0
BLOCKCHAIN TECHNOLOGY APPLICATION AREAS IN THE SMART CITY INFORMATION SYSTEMS 区块链技术在智慧城市信息系统中的应用领域
Z. Ćirić, O. Sedlak, Stojan Ivanišević, Bulevar cara Lazara Novi Sad Serbia Jkp Informatika Novi Sad
By cross-referencing benefits of blockchain technologies and critical issues and weak points of smart city information systems, one may conclude that blockchain systems are just the right solution for smart city information systems. However, this may not be true and applicable generally let alone universally. Traditional information system requires an increased level of security and availability of service when they have to be exposed to the public and used by the tens of thousands of inhabitants within a city. On the other hand, blockchain technologies offer a completely new combination of technologies to solve security and reliability issues as well as the availability of service and failsafe tolerance. The scope of this work is to analyse literature as well as available use cases to detect areas of a successful application for information systems that are using blockchain in the smart city.
通过交叉参考区块链技术的优势和智慧城市信息系统的关键问题和弱点,人们可以得出结论,区块链系统正是智慧城市信息系统的正确解决方案。然而,这可能不是真的,更不用说普遍适用了。传统的信息系统必须向公众开放,供城市内成千上万的居民使用,因此需要提高安全性和服务的可用性。另一方面,区块链技术提供了一种全新的技术组合来解决安全性和可靠性问题,以及服务的可用性和容错能力。这项工作的范围是分析文献以及可用的用例,以检测在智慧城市中使用区块链的信息系统的成功应用领域。
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引用次数: 1
LIMITATIONS OF INTERCULTURAL MANAGEMENT IN THE DEVELOPMENT OF TRADE RELATIONS BETWEEN COUNTRIES 跨文化管理在国家间贸易关系发展中的局限性
Dalibor Misirača, Dragan Gnjatić
: With the internationalization of business and the fact that many organizations are expanding into multiple different countries, it is important that managers understand the impact of national cul ture on businesses. National culture determines the rules that determine how businesses operate in a social context. There are different cultures in the world today, so, from the point of view of international management it is very important to understand their influence on thinking, beliefs, behaviors, percep -tions, managers’ attitudes, their stereotypes, ideology, approach to strategy formulation, decision making, attitude towards risk, attitude towards cooperation and competition, orientation towards stability or innovation, and tendency towards change. The primary role of intercultural management is based on the creation of patterns that will follow the flow of national specificity in the field of international busi ness. The aim of this scientific discipline is based on achieving better integration of different peoples and raising the level of tolerance in international business. The commonly used foreign trade analysis indicators in international business rely on import-export components and their volume. The purpose of this paper is to show, in addition to basic indicators of trade, the extent to which the multicultural effect has contributed to the development of trade relations of individual countries and to determine the possibility of creating conditions for optimal business in the globalization world. The methodology of work will be based on research of customer orientation and their preferences for individual products in accordance with primary indicators and indicators based on intercultural bases.
当前位置随着商业的国际化以及许多组织正在扩展到多个不同的国家,管理者了解国家文化对企业的影响是很重要的。国家文化决定了企业在社会背景下如何运作的规则。当今世界上有不同的文化,因此,从国际管理的角度来看,了解它们对思维、信仰、行为、感知、管理者的态度、他们的刻板印象、意识形态、战略制定方法、决策、对风险的态度、对合作与竞争的态度、对稳定或创新的取向以及对变化的倾向的影响是非常重要的。跨文化管理的主要作用是根据国际商业领域的国家特点创造模式。这门科学学科的目标是基于实现不同民族更好的融合和提高国际商业中的容忍水平。国际贸易中常用的外贸分析指标依赖于进出口成分及其数量。本文的目的是显示,除了贸易的基本指标,在多大程度上,多元文化的影响已经促进了个别国家的贸易关系的发展,并确定在全球化的世界中创造条件的最佳业务的可能性。工作方法将根据根据主要指标和基于跨文化基础的指标对顾客取向及其对个别产品的偏好进行研究。
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引用次数: 1
SEARCHING FOR THE MANAGERIAL IMPLICATIONS IN ITALIAN AUTONOMOUS MUSEUM. WHAT ARE THE PERSPECTIVES AND BARRIERS? 意大利自治博物馆管理启示探析。前景和障碍是什么?
Marianna Marzano, Monia Castellini
The Italian public museums have been involved by a Reformation that has changed their status from non-autonomous museums to autonomous museums (Decree 171/2014 by the Ministry of Cultural Heritage and Tourism). This change has had significant implications for the Italian museums, introducing new managerial practices that has an impact on the system museum overall. Usually, public museums are supported by public funds. The autonomy could be a first step in overcoming critical issues that could be found in museums, aimed at supporting strategic and decision-making objectives and evaluating performance. Often, the literature has revealed that the lack of managerial cultural is due to barriers (ideological, technical and, organizational) that do not permit the development of managerial practices. Through a documental analysis, it has been investigated the main management innovations and its accounting implications. Consequently, the degree of compliance of the museums with del legislator’s request has been analysed.
意大利公共博物馆参与了改革,将其地位从非自治博物馆转变为自治博物馆(文化遗产和旅游部第171/2014号法令)。这一变化对意大利博物馆产生了重大影响,引入了新的管理实践,对整个博物馆系统产生了影响。通常,公共博物馆是由公共资金支持的。自主权可能是克服博物馆中可能发现的关键问题的第一步,旨在支持战略和决策目标以及评估绩效。通常,文献揭示了管理文化的缺乏是由于不允许发展管理实践的障碍(意识形态、技术和组织)造成的。通过文献分析,调查了主要的管理创新及其会计含义。因此,对博物馆对立法者要求的遵守程度进行了分析。
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引用次数: 0
ORGANIC AGRICULTURE IN THE DEVELOPMENT OF A GREEN ECONOMY 有机农业是发展绿色经济的一种方式
L. Jovanović, D. Živković, M. Lukinović, M. Jankovic
: Sustainable development is a modern concept of economic development, which enables long-term economic growth rates to be achieved with better utilization of scarce natural resources and a better quality of life for the population to preserve the environment and reduce social inequalities. Care for the quality and way of life of the population integrated into this concept takes into account the needs in the context of intense globalization and fast-growing markets of present and future generations. Among the economic activities, it is necessary to identify those that contribute most to the economic growth and sustainable development in terms of development opportunities. Considering that the Republic of Serbia occupies a favorable geographical position, has significant natural resources and a good workforce, agriculture stands out as one of the economic activities that significantly contribute to economic growth, with recognizable development potentials. Organic production makes a significant contribution to achieving the goals of a green economy and green growth. Thanks to well-defined principles and standards, as well as a certification system, its positive impact on the health and life of all living things, the environment and natural resources is enabled. Both of these concepts are based on the same principles and offer numerous opportunities for improving the standard of living, developing underdeveloped countries and achieving sustainable development. In European countries, organic production is a model for sustainable rural development. The intention of this paper is to investigate the possibilities and necessary incentive measures for the sustainable development of organic agriculture in the Republic of Serbia and compare the organic food production growth in European countries and in Serbia.
可持续发展是一种现代的经济发展概念,它能够在更好地利用稀缺的自然资源和提高人民生活质量的同时实现长期的经济增长,从而保护环境和减少社会不平等。将对人口的生活质量和生活方式的关心纳入这一概念,考虑到当今和未来几代人在强烈的全球化和快速增长的市场背景下的需要。在经济活动中,有必要从发展机会的角度确定那些对经济增长和可持续发展贡献最大的活动。考虑到塞尔维亚共和国占据有利的地理位置,拥有丰富的自然资源和良好的劳动力,农业作为对经济增长作出重大贡献的经济活动之一脱颖而出,具有公认的发展潜力。有机生产对实现绿色经济和绿色增长的目标作出了重大贡献。由于明确的原则和标准以及认证体系,它对所有生物的健康和生命,环境和自然资源产生了积极的影响。这两个概念都基于同样的原则,并为提高生活水平、发展不发达国家和实现可持续发展提供了许多机会。在欧洲国家,有机生产是农村可持续发展的典范。本文的目的是研究塞尔维亚共和国有机农业可持续发展的可能性和必要的激励措施,并比较欧洲国家和塞尔维亚的有机食品生产增长。
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引用次数: 0
THE SUBURBANIZATION PROCESS AND QUALITY OF LIFE 郊区化进程与生活质量
A. Ostenda, T. Nestorenko, I. Yemchenko
: The issue of the suburbanization process (urban sprawl) is so important and at the same time still evolving that it forces constant updates and adaptation of research methods to the current situation. That is why it is so important to interest in this issue the greatest number of researchers who could comprehensively conduct research on these phenomena in an open knowledge exchange model. This is an extremely important and urgent problem, especially in the area of effective models and methods of public management that will enable effective management of space, accessibility and mobility so that cities develop intelligently, not only intensively, and to exclude extensive development as much as possible - deprived of control and affecting many areas of public and social life, the natural environment and, above all, the quality of life of residents. The authors of research indicate the impact of suburbanization on the perceptible and real quality of life of suburban residents. It seems necessary to take a systematic approach to the phenomenon of suburbanization and to make an attempt to shape it by the local government thanks to responsible public management in this area, which is particularly important in the broader context, when taking into account the full economic, psychological and social costs that the whole society incurs as a result of the spill Polish cities regardless of their size.
郊区化进程(城市蔓延)的问题是如此重要,同时也在不断发展,它迫使研究方法不断更新和适应当前的情况。因此,在开放的知识交流模式下,尽可能多的研究人员对这些现象进行全面的研究是非常重要的。这是一个极其重要和紧迫的问题,特别是在公共管理的有效模式和方法方面,这将使空间、可达性和流动性得到有效管理,从而使城市发展智能化,而不仅仅是集约化,并尽可能地排除粗放式发展- - -失去控制并影响公共和社会生活的许多领域,自然环境,尤其是居民的生活质量。研究作者指出,郊区化对郊区居民的感知和实际生活质量的影响。似乎有必要对郊区化现象采取系统的方法,并试图通过当地政府在该领域负责任的公共管理来塑造郊区化现象,这在更广泛的背景下尤为重要,因为要考虑到整个社会因泄漏而产生的全部经济、心理和社会成本,波兰城市无论其规模大小。
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引用次数: 1
MANAGEMENT OF INFORMATION IN ECONOMIC DIPLOMACY 经济外交中的信息管理
M. Csabay
: With regard to diplomacy information of various kind are in the very center of its operation and at the same time the purpose of existence. The paper discusses from the theoretical perspective the process of information management in economic diplomacy. The author shortly identifies the mandate of economic diplomacy in processing information based on the Vienna Convention on Diplomatic Relations from 1961 and focuses on the basic description of main information processes that take place within economic diplomacy. Part of the paper also discusses the role of information in diplomacy through areas of diplomatic action that may benefit from the information processes as well as their main receiving bodies.
就外交而言,各种信息是其运作的核心,同时也是其存在的目的。本文从理论的角度论述了经济外交中的信息管理过程。作者根据1961年《维也纳外交关系公约》简要地指出了经济外交在处理信息方面的任务,并着重对经济外交中发生的主要信息处理进行了基本描述。文件的一部分还讨论了信息在外交中的作用,通过可能受益于信息处理的外交行动领域以及信息的主要接收机构。
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引用次数: 2
IMPACT OF CONSOLIDATION PROCEDURES ON THE IMPLEMENTATION OF THE INFORMATION ACCOUNTING FUNCTION 合并程序对信息会计功能实施的影响
Artur Jastrzebowski, Zofia Wierzbińska, Marek Wierzbiński
Financial reporting is often referred to as the result of all activities undertaken within the accounting system. As an element of financial accounting, it is associated with the implementation of various functions attributed to accounting. However, the area of financial reporting itself is divided into two elements single reporting and consolidated reporting. Consolidated reporting is a characteristic process with its own procedures and assumptions. Therefore, the question should be asked whether the differences do not affect the implementation of the basic accounting function information function. The purpose of the article is to present the impact of implementing the characteristic procedures of the financial statements consolidation process on the implementation of the accounting information function. The study was divided into three parts, preceded by an introduction and completed with conclusions. The first part describes the essence of the accounting function with particular emphasis on the information function. The second part presents a model process of consolidating financial statements according to IFRS regulations. The last section of the study presents an analysis of the characteristic points of the consolidation process and assesses their impact on the implementation of the accounting information function. The work was based on the method of analyzing literature sources, the comparative method and the method of synthesis.
财务报告通常被认为是在会计系统内进行的所有活动的结果。作为财务会计的一个要素,它与会计的各种职能的实施有关。但是,财务报告本身分为两个部分:单一报告和合并报告。合并报告是一个有自己的程序和假设的特征过程。因此,应该问的问题是,这些差异是否会影响基本会计功能信息功能的实施。本文的目的是呈现实施财务报表合并过程的特征程序对会计信息功能实施的影响。本研究分为三个部分,以引言开头,以结论结束。第一部分阐述了会计职能的本质,重点阐述了会计职能的信息功能。第二部分介绍了根据国际财务报告准则合并财务报表的模型过程。研究的最后一部分分析了合并过程的特征点,并评估了它们对会计信息功能实施的影响。本研究采用文献来源分析法、比较法和综合法。
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引用次数: 0
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3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture
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