艺术品拍卖中的订购、收益和锚定

Harrison G. Hong, Ilan Kremer, Jeffrey D. Kubik, J. Mei, Michael J. Moses
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引用次数: 16

摘要

我们估计了按价值排序对苏富比和佳士得连续艺术品拍卖收入的影响。我们利用预先确定的轮换,这两家公司中的哪一家在纽约市拍卖周期间首先举行拍卖。当第一个出售的房子比另一个房子有相对昂贵的画作时,我们发现这一周的销售溢价相对于平均销售溢价高出21%左右,而这一周售出的画作比例高出11%左右。我们提供的证据表明,这是由于锚定效应。
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Ordering, Revenue and Anchoring in Art Auctions
We estimate the effect of ordering by value on revenues in sequential art auctions held by Sotheby's and Christie's. We exploit a pre determined rotation of which of these two houses holds their auction first during auction week in New York City. When the house that goes first has relatively expensive paintings compared to the other house, we find that the sale premium for the week is around 21% higher relative to the mean sale premium, and the fraction of paintings sold during the week is around 11% higher. We provide evidence that this is due to an anchoring effect.
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