LINGUISTIC AND CULTURAL DICTIONARY OF PRODUCT TERMS AS A SUBTYPE OF EDUCATIONAL LEXICOGRAPHY

Ukrainian product terms are closely related to Ukrainian culture. They reflect the mentality of the people and their way of thinking through naming and symbolism. Including product terms in educational dictionaries will contribute to the enculturation of foreigners learning the Ukrainian language. Attention is drawn to the linguistic and cultural dictionary, its varieties, and its role in teaching Ukrainian as a foreign language. The micro- and macrostructure of linguistic and cultural dictionaries are analyzed. The criteria for classifying linguistic and cultural dictionaries are determined: a number of languages ​​(monolingual or translation); volume (minimum, medium, or complete); method of organizing materials (alphabetical or thematic); type of vocabulary (proper names, common names, proper and common names). A new type of educational dictionary, the linguistic and cultural dictionary of Ukrainian product terms, is characterized. Based on the analysis of dictionary entries available in Ukrainian lexicography, the structure of a dictionary entry with a registered word (product term) is developed, including the registered unit; accentuation and grammatical characteristics; reference to the trademark website; definition of the concept’s meaning; information on the origin of the term; a brief history of the brand, logo, and their time and place of emergence; trademark slogan; illustrative material, including an excerpt from a text using the product term, a logo photo, advertising text; sources. The importance of involving dictionaries that include proper and common names with a cultural component of meaning in the educational process of foreigners is outlined. Emphasis is placed on correctly understanding the signs of Ukrainian culture. Key words: Ukrainian as a foreign language, educational lexicography, linguistic and cultural dictionary, product term, dictionary entry.