INNOVATIVE MANAGEMENT METHODS OF THE OIL AND QAS INDUSTRY OF AZERBAIJAN WITH THE OF INFORMATION TECHNOLOGY

In the article, the linear model of the innovation process was investigated and the interrelationships between its causes and consequences were analyzed. It has been shown that - innovation should not be considered only as a process of creating new scientific knowledge. Because they are the basis of acquisition, distribution, combination of new knowledge, development and application of a new product or technological process. Here, the models for determining the effectiveness of the application of information technology have been comprehensively analyzed and their areas of application have been determined. At the same time, the strategic approach to the assessment of the effectiveness of the application of information technologies in the enterprises of the oil and gas industry of Azerbaijan, the development and application directions of the main digital technologies, and the importance of the transition to sustainable innovative development of the industry were substantiated. Keywords: innovation, information, model, oil and gas industry, technology, intellectual, sustainable and dynamic development.