V. Mkrttchian, S. Veretekhina, O. Gavrilova, A.O. Ioffe, S. Markosyan, S. Chernyshenko
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The Cross-Cultural Analysis of Australia and Russia
The chapter examines the comparison of the cross-cultural analysis of the green country, Australia (NSW), and the northern country, Russia (Republic of Karelia). Based on the results of the analysis, it shows how a small business from Russia, Green Roofs, overcomes barriers in Australia through the application of blockchain technology. The authors hope that examples of development and thoughts about the driving sources of these transformations, chosen by taking into account the interests of the development of the Russian digital economy, can be interesting and useful for Russian enterprises, small businesses that have begun their digital transformations.
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