Adipradana Rahmandika, Dharmawan Dhiyaa Calista, Mohd Johan Mohd Remie, Zhucheng Shao, Annuar Nursyamilah
{"title":"为在线市场促销策略创建客户偏好:对2019冠状病毒病大流行期间马来西亚青年的调查","authors":"Adipradana Rahmandika, Dharmawan Dhiyaa Calista, Mohd Johan Mohd Remie, Zhucheng Shao, Annuar Nursyamilah","doi":"10.24191/ji.v18i2.22272","DOIUrl":null,"url":null,"abstract":"Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marketplace in Malaysia, with our focus on youth between 18 and 25 years old. We focus on analyzing the relationship between discount and customer preferences, the relationship between advertising and customer preferences, and the relationship between coupons and customer preferences. Discounts, advertising, and coupons all serve as independent variables in this study. Consumer preferences are the dependent variable.","PeriodicalId":153855,"journal":{"name":"Jurnal Intelek","volume":"154 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Creating Customer Preferences for Online Marketplace Promotional Strategy: A Survey of Youth in Malaysia During the COVID-19 Pandemic\",\"authors\":\"Adipradana Rahmandika, Dharmawan Dhiyaa Calista, Mohd Johan Mohd Remie, Zhucheng Shao, Annuar Nursyamilah\",\"doi\":\"10.24191/ji.v18i2.22272\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marketplace in Malaysia, with our focus on youth between 18 and 25 years old. We focus on analyzing the relationship between discount and customer preferences, the relationship between advertising and customer preferences, and the relationship between coupons and customer preferences. Discounts, advertising, and coupons all serve as independent variables in this study. Consumer preferences are the dependent variable.\",\"PeriodicalId\":153855,\"journal\":{\"name\":\"Jurnal Intelek\",\"volume\":\"154 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Intelek\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24191/ji.v18i2.22272\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Intelek","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24191/ji.v18i2.22272","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Creating Customer Preferences for Online Marketplace Promotional Strategy: A Survey of Youth in Malaysia During the COVID-19 Pandemic
Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marketplace in Malaysia, with our focus on youth between 18 and 25 years old. We focus on analyzing the relationship between discount and customer preferences, the relationship between advertising and customer preferences, and the relationship between coupons and customer preferences. Discounts, advertising, and coupons all serve as independent variables in this study. Consumer preferences are the dependent variable.
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