为在线市场促销策略创建客户偏好:对2019冠状病毒病大流行期间马来西亚青年的调查

Adipradana Rahmandika, Dharmawan Dhiyaa Calista, Mohd Johan Mohd Remie, Zhucheng Shao, Annuar Nursyamilah
{"title":"为在线市场促销策略创建客户偏好:对2019冠状病毒病大流行期间马来西亚青年的调查","authors":"Adipradana Rahmandika, Dharmawan Dhiyaa Calista, Mohd Johan Mohd Remie, Zhucheng Shao, Annuar Nursyamilah","doi":"10.24191/ji.v18i2.22272","DOIUrl":null,"url":null,"abstract":"Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marketplace in Malaysia, with our focus on youth between 18 and 25 years old. We focus on analyzing the relationship between discount and customer preferences, the relationship between advertising and customer preferences, and the relationship between coupons and customer preferences. Discounts, advertising, and coupons all serve as independent variables in this study. Consumer preferences are the dependent variable.","PeriodicalId":153855,"journal":{"name":"Jurnal Intelek","volume":"154 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Creating Customer Preferences for Online Marketplace Promotional Strategy: A Survey of Youth in Malaysia During the COVID-19 Pandemic\",\"authors\":\"Adipradana Rahmandika, Dharmawan Dhiyaa Calista, Mohd Johan Mohd Remie, Zhucheng Shao, Annuar Nursyamilah\",\"doi\":\"10.24191/ji.v18i2.22272\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marketplace in Malaysia, with our focus on youth between 18 and 25 years old. We focus on analyzing the relationship between discount and customer preferences, the relationship between advertising and customer preferences, and the relationship between coupons and customer preferences. Discounts, advertising, and coupons all serve as independent variables in this study. Consumer preferences are the dependent variable.\",\"PeriodicalId\":153855,\"journal\":{\"name\":\"Jurnal Intelek\",\"volume\":\"154 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Intelek\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24191/ji.v18i2.22272\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Intelek","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24191/ji.v18i2.22272","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

我们的研究重点是在2019冠状病毒病爆发期间,在马来西亚成年人中创造客户偏好和针对在线市场的促销策略。本研究的目的是分析影响马来西亚在线市场促销策略的客户偏好的因素,我们的重点是18至25岁的年轻人。我们重点分析了折扣与顾客偏好的关系、广告与顾客偏好的关系、优惠券与顾客偏好的关系。折扣、广告和优惠券都是本研究的独立变量。消费者偏好是因变量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Creating Customer Preferences for Online Marketplace Promotional Strategy: A Survey of Youth in Malaysia During the COVID-19 Pandemic
Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marketplace in Malaysia, with our focus on youth between 18 and 25 years old. We focus on analyzing the relationship between discount and customer preferences, the relationship between advertising and customer preferences, and the relationship between coupons and customer preferences. Discounts, advertising, and coupons all serve as independent variables in this study. Consumer preferences are the dependent variable.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
The effect of 6-week different resistance training on shooting performance among elite archers A case study of Waqf Institutions: reasons for not implementing crowdfunding Redefining Malaysia's printing landscape: insights from Porter's CAN Model The effects of foam rolling vs massage as recovery tools among UiTM Perlis FC footballers Assessing the level of physical activity among UiTM Perlis students
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1