{"title":"基于DeLone和McLean模型的中小企业网络营销网站质量影响因素分析","authors":"Erwin Ardianto Halim, D. Setiawan, E. Novela","doi":"10.1109/ICIMTECH.2016.7930357","DOIUrl":null,"url":null,"abstract":"The research was conducted to find factors that affect quality of SMEs' online marketing website. The research's result will be useful to give recommendation on online marketing that used by franchisor. This research used DeLone & McLean Model with questionnaire to 103 students who have had an experience in buying online. Respondents were chosen using Simple Random Sampling Method. Data were analysed using SMART PLS after we built the Research Model. Missing data and outliers have been resolved. We found that the fast respond time, availability information when it was needed, and fast respond on service were the most important factors in quality of SMEs' online marketing website. For future research, we can add about the payment and delivery services factors.","PeriodicalId":327070,"journal":{"name":"2016 International Conference on Information Management and Technology (ICIMTech)","volume":"18 2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Factors affect quality of SMEs' online marketing website based on DeLone and McLean Model\",\"authors\":\"Erwin Ardianto Halim, D. Setiawan, E. Novela\",\"doi\":\"10.1109/ICIMTECH.2016.7930357\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The research was conducted to find factors that affect quality of SMEs' online marketing website. The research's result will be useful to give recommendation on online marketing that used by franchisor. This research used DeLone & McLean Model with questionnaire to 103 students who have had an experience in buying online. Respondents were chosen using Simple Random Sampling Method. Data were analysed using SMART PLS after we built the Research Model. Missing data and outliers have been resolved. We found that the fast respond time, availability information when it was needed, and fast respond on service were the most important factors in quality of SMEs' online marketing website. For future research, we can add about the payment and delivery services factors.\",\"PeriodicalId\":327070,\"journal\":{\"name\":\"2016 International Conference on Information Management and Technology (ICIMTech)\",\"volume\":\"18 2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2016 International Conference on Information Management and Technology (ICIMTech)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICIMTECH.2016.7930357\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 International Conference on Information Management and Technology (ICIMTech)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICIMTECH.2016.7930357","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Factors affect quality of SMEs' online marketing website based on DeLone and McLean Model
The research was conducted to find factors that affect quality of SMEs' online marketing website. The research's result will be useful to give recommendation on online marketing that used by franchisor. This research used DeLone & McLean Model with questionnaire to 103 students who have had an experience in buying online. Respondents were chosen using Simple Random Sampling Method. Data were analysed using SMART PLS after we built the Research Model. Missing data and outliers have been resolved. We found that the fast respond time, availability information when it was needed, and fast respond on service were the most important factors in quality of SMEs' online marketing website. For future research, we can add about the payment and delivery services factors.
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