Responsible Gambling from a Nonprofit Perspective

This chapter presents the Responsible Gambling Council’s perspective on the evolution of responsible gambling as a concept and as a set of programs. This perspective in some ways reflects the Canadian experience managing the growth and diversification of gambling during the past two decades. The Council, because of its unique positioning and perspective, has been able to advocate for the enhancement of responsible gambling and to contribute many practical solutions to the field. This chapter uses the experience of the Council’s experience as a window into the theories the surround responsible gambling, the drivers that propel it forward, and the challenges that must be addressed to continue its progress. The authors stress the importance of defining program goals and evaluation methods, defining an audience, and matching the message to the audience.