休闲限制、旅游体验、目的地意象和家庭经历的影响研究

Najmi Pratama, Sujana Sujana
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引用次数: 0

摘要

旅游业是目前的重要因素之一,因为印尼的财富和自然资源是吸引游客前往印尼目的地的主要因素。由于这种吸引力,印尼受到了当地和外国游客的吸引。这使得旅游业企业家竞相为游客呈现一个有吸引力的目的地。因此,旅游业必须能够确定哪种战略是正确的,以便能够竞争。本研究采用结构方程模型(SEM)对前往茂物城市旅游目的地的游客进行分析。使用的数据是研究问卷的结果和使用SPSS和LISREL数据处理应用程序计算的结果。根据上述问题的识别,本研究的目的是(1)确定自由时间限制对重复访问茂物城市目的地的影响。(2)确定游客体验对茂物旅游目的地重复访问的影响。(3)确定目的地形象对茂物城市旅游目的地重复访问的影响。(4)确定家庭体验对茂物旅游目的地重复访问的影响。结果表明:(1)自由时间约束对重复就诊有显著正向影响,t值为5.1 > CR值为1.96,因此接受H1,拒绝H0。这意味着自由时间限制对重复访问有积极而显著的影响。(2)旅游体验对重复访问有显著正向影响,t值为2.08 > CR值为1.96,此时接受H2,拒绝H0。这意味着游客体验对重复访问有积极而显著的影响。(3)目的地形象对重复访问有正向显著影响,t值为2.66 > CR值为1.96,因此接受H3,拒绝H0。这意味着目的地的形象对重复访问有积极而显著的影响。(4)家庭体验对重复就诊有正向显著影响,t值为2.09 > CR值为1.96,因此接受H4,拒绝H0。这意味着家庭经历对重复访问有积极而显著的影响。关键词:休闲时间约束效应;旅游体验;目的地形象
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Studi Pengaruh Kendala Waktu Luang , Pengalaman Wisata, Citra Destinasi Dan Pengalaman Keluarga Terhadap Kunjungan Berulang
The tourism sector is currently one of the important factors, because Indonesia's wealth and natural resources are the main factors in attracting tourists to destinations in Indonesia. Because of this attraction, Indonesia is attracted by local and foreign tourists. This makes the tourism industry entrepreneurs compete in presenting an attractive destination for tourists. Therefore a tourism industry must be able to determine which strategy is right in order to be able to compete. This research was conducted using SEM (Structural Equation Modeling) analysis on tourists to Bogor city destinations. The data used are the results of research questionnaires and the results of calculations using SPSS and LISREL data processing applications. In accordance with the identification of the problem above, the objectives of this study are (1) to determine the effect of free time constraints on repeated visits to Bogor city destinations. (2) determine the effect of tourist experience on repeated visits to tourist destinations in the city of Bogor. (3) determine the effect of destination image on repeated visits to Bogor city tourist destinations. (4) determine the effect of family experience on repeated visits to tourist destinations in the city of Bogor. The results showed (1) the free time constraint had a positive and significant impact on repeated visits because the t-value was 5.1 > CR value 1.96, so H1 was accepted and H0 was rejected. Which means that free time constraints have a positive and significant effect on repeat visits. (2) Travel experience has a positive and significant impact on repeat visits because the t-Value value is 2.08 > CR value 1.96 then H2 is accepted and H0 is rejected. Which means that the tourist experience has a positive and significant effect on repeat visits. (3) Destination image has a positive and significant impact on repeat visits because the t-value is 2.66 > CR value 1.96, so H3 is accepted and H0 is rejected. Which means that the image of the destination has a positive and significant effect on repeat visits. (4) Family Experience has a positive and significant impact on repeat visits because the t-Value is 2.09 > CR value of 1.96, so H4 is accepted and H0 is rejected. Which means that family experience has a positive and significant effect on repeat visits. Keywords : Effect of leisure time constraints, travel experience, destination image and Family Experience of Repeat Visits
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