土耳其零售业的竞争优势

Bülend Avcı
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引用次数: 0

摘要

零售业是世界上最重要的行业之一,在土耳其尤其如此。企业拥有的竞争优势使企业领先于竞争对手一步。本章的主要目标是确定企业绩效的主要竞争优势和能力,确定对企业绩效相对重要的竞争优势和能力,以及确定在环境动态影响下主要用于土耳其零售业企业绩效的竞争优势和能力。在本章中,将零售商分为两类:有组织零售商和传统零售商。研究共确定了50项竞争优势和能力。研究结果对零售文献和零售商业生活都是有益的。
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Competitive Advantages in the Turkish Retail Industry
Retail is one of the most important industries that is continuously improving around the world and in particular in Turkey. Competitive advantages owned by firms keep businesses one step ahead of their competitors. The main objectives of this chapter are determination of the main competitive advantages and capabilities for firm performance, determination of competitive advantages and capabilities which are relatively important for firm performance, and determination of competitive advantages and capabilities that are mainly used under the effects of environmental dynamism for firm performance in the Turkish retail industry. In this chapter, retailers are evaluated into two groups as organized and traditional. Totally, 50 competitive advantages and capabilities were identified in the research. The results of the study would be beneficial both for retail literature and retail business life.
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