Organizational culture as a lever of successful quality management

The implementation of a quality management system represents a strategic change in every organization, regardless of its activity, size, market, production program, financial strength, number of employees. Organizational culture has a significant role in that process. Moreover, the success of the quality management system depends largely on its congruence with the organizational culture, that is, the quality culture development. The aim of this paper is to show how managers observe and evaluate the level of quality culture development in the organization. In accordance with the defined goal, research was conducted in the company Šinvoz, Zrenjanin from November to December 2022 with specially designed questionnaire. The company's main activity is the overhaul of railway vehicles and components, as well as the maintenance, repair, and modernization of railway vehicles. The company management participated in the research that showed that quality culture is unevenly developed in the organization. Managers believe that certain segments of the quality culture are highly developed, but others are at a low level. Based on their evaluations, quality system management can be improved, that is, measures and activities that will result in quality system improvement in the organization can be undertaken. The key value of the paper lies in the fact that overall quality should be improved in order to remain competitive in the long run.