THE WEBSITE OF THE HIGHER EDUCATION INSTITUTION AND ITS IMPORTANCE IN THE INFORMATION AND EDUCATIONAL ENVIRONMENT

The article examines the importance of creating an informational and educational environment of a higher education institution as a condition for quality provision of educational services for its applicants and informing potential users. The role of the informational competence of the educational worker in the innovative educational environment for orientation in today's variety of information sources is revealed. The theoretical and practical aspects of the functioning of the information and educational environment and the essence of the concept itself are considered. The functions and tasks of the educational website as an element of the informational and educational environment, which occupies the key place of an effective organizational lever, are analyzed. The structure of the University website was studied and the principles of filling it with public access information depending on the category of users were highlighted. A scheme for filling the official website of the Higher Education Institution with data is proposed. It has been established that in order to effectively solve the tasks that rely on the website of the Higher Education Institution, its structure must be competent and clear, as optimized and logical as possible, which affects its perception by users and ranking in the global Internet. The information content should take into account the category of users, the navigation should be as clear as possible, and the visual component should be attractive and recognizable.