HUMAN CREATIVE POTENTIAL AS A DRIVING FORCE OF MODERN SOCIETY

The statement of basic materials. The concept of creativity is multifaceted, which is why it is studied in different ways. But we should pay attention to the philosophical aspect of creativity. Because it is philosophy that reveals the phenomenon of creativity in terms of ontological content and the generation of something new. Plato emphasized that the fruit of God's creativity is the world order, which is based on divine contemplation, which in turn is revealed as reasonable in the process of human creativity. This idea was developed as “creation out of nothing”, which justified the idea of the divine creation of the world in the realm of pure spirit. It should be noted that philosophers of the Middle Ages considered the concept of creativity in two aspects: theistic and pantheistic. The former is based on the understanding of creativity as the command of a divine personality - God is the creator of the world and man, and he not only created the world but also controls it through divine providence. The latter aspect of creativity is based on the Platonic understanding of creativity as the mind contemplating itself. Creativity is a social phenomenon; it is not possible without a carrier, that is, an individual or society as a whole. An individual, in turn, reveals himself or herself through creativity; he or she has a certain creative potential, capabilities that establish his or her ability to create. In addition, creative potential is an important resource for creative activity. It is also important to take into account that creativity can be considered on different scales and in different spheres of human activity. The concept of a “creative person” means not only the presence of creative potential, but also the ability to use this potential to implement creative ideas. Thus, an individual's ability to transform the surrounding reality, i.e. the socio-cultural environment, is possible only if he or she has creative potential. Creative potential, in its turn, is characterized by a combination of creative abilities, peculiarities of creative thinking and internal resources of a person. It should be noted that creativity and creative potential are key success factors in areas where creative approaches are required, such as science, philosophy, art, etc. It is important to support and develop people's creative abilities so that they create new ideas and products that will change the world around us. Thus, the contradictions that arise between society and individuals in solving social problems can be overcome by actualizing the creative potential of the individual.