新冠肺炎时代在线学习:学习者继续学习意愿和沟通渠道满意度的前因

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH Journal of Teaching in Travel & Tourism Pub Date : 2023-09-18 DOI:10.1080/15313220.2023.2258491
Orhan Uludag, Souad Hassanie, Georgiana Karadas, Emilija Morkunaite
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引用次数: 0

摘要

摘要本研究基于流理论和刺激-有机体-反应框架,探讨网络平台的技术环境和传播者能力对学习者继续学习意愿和虚拟体验介导的传播渠道满意度的影响。从北塞浦路斯和立陶宛的本科生和研究生中收集的数据用于利用结构方程模型评估所提出的关系。结果表明,平台的技术环境对虚拟体验有显著影响,而交际者能力仅对立陶宛语语境下学习者的虚拟体验有显著影响。此外,研究发现虚拟体验对学习者的继续学习意愿和沟通渠道满意度有显著影响。在两种情境下,虚拟体验在技术环境与学习者继续学习意愿和沟通渠道满意度之间起中介作用;然而,虚拟经验仅在立陶宛语语境中调节交际者能力和学习者反应之间的关系。关键词:技术环境传播者胜任力虚拟体验持续性意向沟通渠道满意度在线学习披露声明作者未报告潜在利益冲突。数据可得性声明支持研究结果的数据可根据通讯作者的合理要求提供。本研究未获得外部资助。
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Online learning during the COVID-19 era: the antecedents of continuance intention and communication channel satisfaction from learners’ perspective
ABSTRACTBuilding on the Flow theory and Stimulus-Organism-Response framework, this study investigates the impact of online platforms’ technological environment and communicator competence on learners’ continuance intentions and communication channel satisfaction mediated by virtual experience. Data collected from undergraduate and postgraduate students in North Cyprus and Lithuania were used to assess the proposed relationships utilizing structural equation modeling. The results indicated that the platforms’ technological environment has a significant impact on virtual experience while the communicator competence has a significant impact on learners’ virtual experience in the Lithuanian context only. Moreover, the findings revealed that virtual experience has a significant impact on learners’ continuance intention and communication channel satisfaction. Furthermore, the results indicated that virtual experience mediates the relationship between the technological environment and learners’ continuance intention and communication channel satisfaction in both contexts; however, virtual experience mediates the relationship between communicator competence and learners’ responses in the Lithuanian context only.KEYWORDS: Technological environmentcommunicator competencevirtual experiencecontinuance intentioncommunication channel satisfactiononline learning Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of the study are available from the corresponding author upon reasonable request.Additional informationFundingThis research received no external funding.
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来源期刊
Journal of Teaching in Travel & Tourism
Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
4.30
自引率
12.00%
发文量
32
期刊介绍: The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.
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