Josef Kundrát, Karel Rečka, Karel Paulík, František Baumgartner, Marek Malůš, Lenka Skanderová, Tomáš Fabián, Jan Platoš, Martina Litschmannová, Adéla Vrtková, Tereza Benešová
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Assessing Attitudes Indirectly Through Conceptual Metaphors of Size and Distance in an Interactive Software
Traditional methods of measuring attitudes usually consist of expressing the degree of agreement with a series of statements. In this paper, we test a new method to express attitudes through interactive metaphors. Primary school students set the distance and physical size of objects (visual representations of school subjects) using a digital application. During this task, they communicated their understanding of the distance and physical size of the object. Distance was most often interpreted by respondents as a metaphorical expression of liking, with objects closer perceived as more likeable. Size was most often interpreted as a metaphor expressing importance and usefulness, with positively rated objects being expressed as larger. Additionally, we investigated whether increasing the size and decreasing the distance are related to a more positive verbal evaluation of the object. The results supported our predictions, and they are also consistent with previous research findings on metaphor mapping, primary metaphors, and the relationship between physical size and importance.
期刊介绍:
Metaphor and Symbol: A Quarterly Journal is an innovative, multidisciplinary journal dedicated to the study of metaphor and other figurative devices in language (e.g., metonymy, irony) and other expressive forms (e.g., gesture and bodily actions, artworks, music, multimodal media). The journal is interested in original, empirical, and theoretical research that incorporates psychological experimental studies, linguistic and corpus linguistic studies, cross-cultural/linguistic comparisons, computational modeling, philosophical analyzes, and literary/artistic interpretations. A common theme connecting published work in the journal is the examination of the interface of figurative language and expression with cognitive, bodily, and cultural experience; hence, the journal''s international editorial board is composed of scholars and experts in the fields of psychology, linguistics, philosophy, computer science, literature, and media studies.