Deep embedded clustering with matrix factorization based user rating prediction for collaborative recommendation

Conventional recommendation techniques utilize various methods to compute the similarity among products and customers in order to identify the customer preferences. However, such conventional similarity computation techniques may produce incomplete information influenced by similarity measures in customers’ preferences, which leads to poor accuracy on recommendation. Hence, this paper introduced the novel and effective recommendation technique, namely Deep Embedded Clustering with matrix factorization (DEC with matrix factorization) for the collaborative recommendation. This approach creates the agglomerative matrix for the recommendation using the review data. The customer series matrix, customer series binary matrix, product series matrix, and product series binary matrix make up the agglomerative matrix. The product grouping is carried out to group the similar products using DEC for retrieving the optimal product. Moreover, the bi-level matching generates the best group customer sequence in which the relevant customers are retrieved using tversky index and angular distance. Also, the final product suggestion is made using matrix factorization, with the goal of recommending to clients the product with the highest rating. Also, according to the experimental results, the developed DEC with the matrix factorization approach produced better results with respect to f-measure values of 0.902, precision values of 0.896, and recall values of 0.908, respectively.