通过采用扩展技术延续理论来理解移动支付使用的感知风险因素:越南消费者的视角

IF 2.3 Q3 BUSINESS Journal of Asia Business Studies Pub Date : 2023-10-06 DOI:10.1108/jabs-01-2023-0025
Minh Tri Ha, Khoa Tien Tran, Georgia Sakka, Zafar Uddin Ahmed
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引用次数: 0

摘要

本研究旨在探讨感知风险维度、确认度、感知有用性和感知易用性对越南移动支付用户满意度和持续使用意愿的影响,基于扩展技术持续理论(TCT)。设计/方法/方法本研究采用基于在线问卷的调查设计,使用判断和滚雪球抽样技术从417名受访者中收集数据。本次调查的受访者是越南各地移动支付的个人用户。采用偏最小二乘结构方程模型进行数据分析和假设检验。研究结果表明,物理风险、时间损失风险、机会成本风险、确认、感知易用性和感知有用性是影响消费者继续使用移动支付服务意愿满意度的重要因素。满意度也与越南各地使用移动支付的持续意图显著相关。其他关系,包括功能风险、社会风险、财务风险和信息风险,与满意度没有显著相关。这些结果有望对移动支付服务提供商有所帮助。了解本研究中提到的因素可以使移动支付服务提供商从战略上改进他们的产品,然后激励他们的客户继续使用移动支付。独创性/价值本研究是为数不多的实证研究机构之一,通过结合金融科技行业感知风险结构的各个维度,为本研究开发研究模型,调查使用扩展TCT使用移动支付的持续意图。此外,结合感知风险维度,本研究将TCT模型的移动应用扩展到金融科技领域,促进了对扩展后的TCT在金融科技领域使用的理解,并补充了理论。
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Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective
Purpose This study aims to examine the impact of perceived risk dimensions, confirmation, perceived usefulness and perceived ease of use on user satisfaction and their continuance intention to use mobile payments across Vietnam based on the extended technology continuance theory (TCT). Design/methodology/approach This study used an online questionnaire-based survey design to collect data from 417 respondents using judgmental and snowball sampling techniques. The respondents in this survey are personal users of mobile payments across Vietnam. Data analyses and hypothesis testing were carried out using the partial least squares structural equation modeling. Findings The findings demonstrate that physical risk, time loss risk, opportunity cost risk, confirmation, perceived ease of use and perceived usefulness are important elements influencing consumers’ satisfaction toward continuance intentions to use mobile payment services. Satisfaction is also significantly associated with continuance intentions to use mobile payments across Vietnam. Other relationships, including functional risk, social risk, financial risk and information risk are not significantly related to satisfaction. These results are expected to be useful for mobile payment service providers. Understanding the factors mentioned in this study enables mobile payment service providers to improve their offerings strategically and then motivate their clients to keep using mobile payments. Originality/value The work is among the very few bodies of empirical research to investigate the continuance intention to use mobile payments using the extended TCT by incorporating the various dimensions of perceived risk construct in the fintech sector to develop a research model for this study. Furthermore, combining with perceived risk dimensions, this study expands the TCT model’s mobile app to the fintech sector, and advances the understanding of the use of the extended TCT in the fintech sector and adds to the theory.
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来源期刊
CiteScore
6.20
自引率
10.30%
发文量
46
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