{"title":"esg理念在俄罗斯品牌发展实践中的应用","authors":"Y.K. Gritsay, V.V. Nikolaev","doi":"10.36807/2411-7269-2023-3-34-68-73","DOIUrl":null,"url":null,"abstract":"The article examines the conceptual foundations of ESG within the framework of the Russian practice of brand formation, analyzes the activities of the alliance of the largest Russian companies concerned about the modern investment agenda. Recommendations on the use of ESG principles in branding are given. The features of brand formation from the perspective of creative industries are revealed.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE CONCEPT OF ESG IN THE RUSSIAN PRACTICE OF BRAND DEVELOPMENT\",\"authors\":\"Y.K. Gritsay, V.V. Nikolaev\",\"doi\":\"10.36807/2411-7269-2023-3-34-68-73\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article examines the conceptual foundations of ESG within the framework of the Russian practice of brand formation, analyzes the activities of the alliance of the largest Russian companies concerned about the modern investment agenda. Recommendations on the use of ESG principles in branding are given. The features of brand formation from the perspective of creative industries are revealed.\",\"PeriodicalId\":498457,\"journal\":{\"name\":\"Экономический вектор\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Экономический вектор\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36807/2411-7269-2023-3-34-68-73\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Экономический вектор","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36807/2411-7269-2023-3-34-68-73","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE CONCEPT OF ESG IN THE RUSSIAN PRACTICE OF BRAND DEVELOPMENT
The article examines the conceptual foundations of ESG within the framework of the Russian practice of brand formation, analyzes the activities of the alliance of the largest Russian companies concerned about the modern investment agenda. Recommendations on the use of ESG principles in branding are given. The features of brand formation from the perspective of creative industries are revealed.
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