COOPERATION OF STAKEHOLDERS AS A KEY TO SUCCESS IN INVESTING IN HOTEL INFRASTRUCTURE OF THE REGION

The article substantiates the relevance of the search for new approaches to organizing the process of investing in the development of the regional hotel infrastructure. Based on the analysis of statistical data, the authors show that the profitability of the hotel business is highly volatile, and the index of entrepreneurial confidence in the service sector is currently taking negative values. All these factors form the low investment attractiveness of the hotel infrastructure in the regions. As a method of expanding investment opportunities, the authors propose to combine the efforts of stakeholders, which include hotel business owners, regional authorities, financial institutions and private entrepreneurs from related fields of activity. The study is based on a combination of deductive approach, analysis of statistical data and expert assessments. As a theoretical significance of the study, it should be noted the identification of cause-and-effect relationships between the development of the hotel infrastructure and the socio-economic development of the region. Of practical interest are recommendations on the implementation of joint investment projects by interested parties.