商务演讲技巧:21世纪的难题

IF 0.1 Q4 MANAGEMENT Asian Journal of Management Cases Pub Date : 2023-09-28 DOI:10.1177/09728201231195206
Devika Trehan, Swati Soni
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引用次数: 0

摘要

普里扬卡的首次演讲受到严厉的批评后,她决定不再上台,这在卓越管理学院(Excellence School of Management)的一年级学生中成了一个热门话题。这门课的讲师Mahajan教授发现这批学生和她之前教过的学生很相似。在课堂报告中,她观察到大多数学生可以分为两个不同的群体。第一组由过于自信的学生组成,而第二组则由在创作和发表有效演讲方面缺乏信心的个人组成。马哈詹教授现在面临着两个重大挑战。首先,她需要帮助学生理解,一个有效的演讲不仅仅是制作华丽的、充满行话的幻灯片,然后用英语完美地传达出来。其次,她意识到学生对演讲技巧的误解,他们认为这是不可否认的真理,可能会阻碍他们学习和实践这些技能的进步。马哈詹教授决心找到一个快速的解决方案,他知道解决这些问题对学生的成长至关重要。她明白建立坚实基础的重要性,并希望在不使任何人沮丧的情况下消除围绕演讲技巧的神话。她的最终目标是激励所有学生踏上掌握有效演讲技巧的旅程。
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Business Presentation Skills: The Twenty-first-century Conundrum
Priyanka’s decision to never take the stage again after receiving harsh feedback on her debut presentation became a hot topic among the first-year students at Excellence School of Management. Professor Mahajan, the course instructor, recognized that this batch was similar to previous ones she had taught. During class presentations, she observed that most students could be divided into two distinct groups. The first group consisted of overly confident students, while the second group comprised individuals who lacked confidence in creating and delivering effective presentations. Professor Mahajan was now faced with two significant challenges. Firstly, she needed to help students understand that an effective presentation was not solely about creating flashy, jargon-filled slides and delivering them flawlessly in English. Secondly, she realized that the students’ misconceptions about presentation skills, which they considered to be undeniable truths, could hinder their progress in learning and practising these skills. Determined to find a swift resolution, Professor Mahajan knew that addressing these issues was crucial for the student’s growth. She understood the importance of building a solid foundation and wanted to dispel the myths surrounding presentation skills without disheartening anyone. Her ultimate goal was to inspire all students to embark on their journey of mastering effective presentation techniques.
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来源期刊
CiteScore
0.70
自引率
0.00%
发文量
27
期刊介绍: Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.
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