Media culture as a sign of liberalism of the modern information society

The relevance of the study is determined by the definition and communicative accompaniments of the fact that the majority of business representatives from the production of examples of information culture continue to deny the problem of free-thinking bias in the functioning of information culture. The fact that media workers who create the content of information culture admit that most media still approach the interpretation of this media product from a liberal, free-thinking point of view is undeniable. The object of research is media culture as a factor in the system of social communications. The subject is carriers of Ukrainian liberal information culture. The purpose of the study is to reveal the key factors of the modern aspect of Ukrainian information culture carriers in the context of its free interpretations in the information society. To achieve this goal, the following tasks were set: to identify patterns and features of information media culture as a means of communication; to outline the mass of information culture as a sign of free-thinking; to find out the functionality of free-thinking information culture. The methodological basis is a combination of general scientific methods and special methods and approaches to the study of regularities and features of information processes and phenomena. As a result of the study, it was found that information media culture involves, in particular, following one's own media, which have the authority of knowledge and experience. It is precisely in this that information culture helps to consolidate the content of those norms that are given special importance in society. At the same time, the consolidation of one specific version of the model of information culture becomes the basis for its content to reach the audience not in the form of its constant change and processing, but in the form of the creation of new symbolic meanings of integral complexes of no longer traditional meanings. Ukrainian information culture is a socio-cultural phenomenon that is still developing today. Having fixed one version of the content, this phenomenon does not so much try to interpret a certain traditional phenomenon of the “correct past” by its very essence. This leads to the need for new content, new contexts, new messages that take into account the necessary changes that have taken place, but solely based on the personal intentions of the audience.