Transforming Mebeler MSME Marketing in Ngempit Village Kraton Pasuruan through Digital Marketing Strategies

The Covid-19 pandemic that occurred in Indonesia caused many problems, one of which was in the economic sector. Part of the economic sector that also feels the impact is the Micro, Small and Medium Enterprises (MSMEs) sector. Ngempit Village, Kraton District, Pasuruan Regency is one of the villages with residents whose community economic activities are partly as MSME actors. The COVID-19 pandemic has caused demand and income to decrease. From a survey conducted by MSME business actors in Ngempit Village, they still do not know digital marketing as a marketing medium. Seeing the problem in this situation, it is necessary to introduce digital marketing to MSME business actors through assistance in creating e-commerce accounts and other digital marketing that will be used for promotion. The chosen platform is a media that has a large user network in Indonesia, namely Shopee, Lazada, Website, and Gobiz. The methods used in collecting this data are observation, interviews, and documentation. The results of this digital marketing introduction activity succeeded in reaping a positive response from MSME actors, this activity also succeeded in providing understanding and education on the importance of digital marketing in the era of globalization. Economy, Digital Marketing, MSMEs.